BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3541 | Employee Communication | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life. |
The students who have succeeded in this course; 1) Define the general terms related to the academic study of organizational communication. 2) To understand and explain theories and perspectives used to examine employee communication. 3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives. 4) Students will be able to demonstrate an understanding of barriers of effective communication. 5) To provide the student with an initial exposure to communication and organizational behavior theory and research. 6) Explain why organizations are resistant to change, and the impact of conflict within the organization. 7) Discuss how power and status influence the normal functioning of organizations and organizational communication 8) Explain how both employee and employer perceptions of each other can impact an organization. 9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances. |
By explaining the basic communication patterns, employee communication and organizational life processes will be discussed. |
Week | Subject | Related Preparation |
1) | Course introduction and overview Public Relations, history and evolution | |
2) | Corporate Communication Organizations and communication function Internal and employee communication | |
3) | Corporate communication Corporations communicating their vision, mission and values | |
4) | Culture Hofstede's national cultural dimensions | |
5) | Hofstede's dimensions of organizational culture | |
6) | Cultures of the organizations Power culture, role culture, person culture, task culture | |
7) | Assessing an organizations's culture Midterm | |
8) | Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership | |
9) | Communication accommodation theory Accommodation through onvergence and divergence | |
10) | Group communication theories Groupthink | |
11) | Organizational assimilation and identification | |
12) | Employee communication channels Media selection Media richness Traditional channels | |
13) | Employee communication channels Online channels Intranets Blogs | |
14) | Change management, preparing employees for times of change Overview |
Course Notes / Textbooks: | |
References: | Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 40 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 44 |
Homework Assignments | 9 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 114 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |