PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3541 | Employee Communication | Fall Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life. |
The students who have succeeded in this course; 1) Define the general terms related to the academic study of organizational communication. 2) To understand and explain theories and perspectives used to examine employee communication. 3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives. 4) Students will be able to demonstrate an understanding of barriers of effective communication. 5) To provide the student with an initial exposure to communication and organizational behavior theory and research. 6) Explain why organizations are resistant to change, and the impact of conflict within the organization. 7) Discuss how power and status influence the normal functioning of organizations and organizational communication 8) Explain how both employee and employer perceptions of each other can impact an organization. 9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances. |
By explaining the basic communication patterns, employee communication and organizational life processes will be discussed. |
Week | Subject | Related Preparation |
1) | Course introduction and overview Public Relations, history and evolution | |
2) | Corporate Communication Organizations and communication function Internal and employee communication | |
3) | Corporate communication Corporations communicating their vision, mission and values | |
4) | Culture Hofstede's national cultural dimensions | |
5) | Hofstede's dimensions of organizational culture | |
6) | Cultures of the organizations Power culture, role culture, person culture, task culture | |
7) | Assessing an organizations's culture Midterm | |
8) | Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership | |
9) | Communication accommodation theory Accommodation through onvergence and divergence | |
10) | Group communication theories Groupthink | |
11) | Organizational assimilation and identification | |
12) | Employee communication channels Media selection Media richness Traditional channels | |
13) | Employee communication channels Online channels Intranets Blogs | |
14) | Change management, preparing employees for times of change Overview |
Course Notes / Textbooks: | |
References: | Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 40 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 44 |
Homework Assignments | 9 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 114 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |