BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4312 | IDA-KID Kurumsal İletişim Konuları | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations. |
The students who have succeeded in this course; 1) Students will be able to define the differences and similarities between public relations and corporate communication. 2) Students will be able to identify the meaning of reputation, corporate identity and corporate image. 3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies. 4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news. 5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations. 6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices. 7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations. 8) Students will be able to evaluate the best practices of corporate public relations. 9) Students can connect the relations between corporate public relations and corporate communication. |
This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Culture-Art Communication | |
3) | International Communication, Leader Communication | |
4) | Issue Management | |
5) | Media Relations | |
6) | Social Media | |
7) | Sports Communication | |
8) | Financial Communication | |
9) | Crisis Management | |
10) | Event Management | |
11) | Internal Communication | |
12) | Social Responsibility, assignment for the final project | |
13) | Research, Measurement | |
14) | Review of the semester |
Course Notes / Textbooks: | |
References: | Paul Argenti (2008) Corporate Communication |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Project | 1 | % 50 |
Midterms | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 15 | 41 |
Project | 11 | 29 |
Final | 1 | 4 |
Total Workload | 116 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |