BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PILOTAGE (EN) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
Course Content
| This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to course | |
| 2) | New Media, New Communication | |
| 3) | Influencer Marketing | |
| 4) | Sports Communication | |
| 5) | Corporate Communication | |
| 6) | Crisis Communication | |
| 7) | Online Communication _ Midterm Exam | |
| 8) | Marketing Communication and Brand Management | |
| 9) | Leader Communication | |
| 10) | Media Communication | |
| 11) | Corporate Social Responsibility | |
| 12) | Topic and Agenda Management | |
| 13) | Financial Communication | |
| 14) | Internal Communication |
Sources
| Course Notes / Textbooks: | Presentations of Bersay |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 76 |
| Midterms | 1 | 3 |
| Final | 1 | 4 |
| Total Workload | 125 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Apply scientific methods or concepts in solving aviation-related problems | 3 |
| 2) | Analyze and interpret data | 5 |
| 3) | Work effectively on multi‐disciplinary and diverse teams | 5 |
| 4) | Make professional and ethical decisions | 3 |
| 5) | Communicate effectively, using both written and oral communication skills | 4 |
| 6) | Engage in and recognize the need for life‐long learning | 5 |
| 7) | Use the techniques, skills, and modern technology necessary for professional practice | 4 |
| 8) | Assess the national and international aviation environment | 3 |
| 9) | Apply pertinent knowledge in identifying and solving contemporary problems in the field of aviation | 3 |
| 10) | Apply knowledge of business sustainability to aviation issues | 3 |