COP4301 Bersay İletişim Enstitüsü Proficiency CommunicationBahçeşehir UniversityDegree Programs COMPUTER PROGRAMMING (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMPUTER PROGRAMMING (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4301 Bersay İletişim Enstitüsü Proficiency Communication Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s): Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components: None
Course Objectives: Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to course
2) New Media, New Communication
3) Influencer Marketing
4) Sports Communication
5) Corporate Communication
6) Crisis Communication
7) Online Communication _ Midterm Exam
8) Marketing Communication and Brand Management
9) Leader Communication
10) Media Communication
11) Corporate Social Responsibility
12) Topic and Agenda Management
13) Financial Communication
14) Internal Communication

Sources

Course Notes / Textbooks: Presentations of Bersay
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 76
Midterms 1 3
Final 1 4
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Students will have knowledge of fundemantals of mathemetaics and phsics
2) Students will have konowledge of relevant software and hardware requirements in the office environment
3) Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software.
4) Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields.
5) Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.
6) Having the ability to setup,diagnose and maintanance of databases
7) Having the ability to design graphical animations for desktop applications and internet programming.
8) Having the ability to develop and control internet projects
9) Having the ability to develop group projects, team work, software and hardware projects
10) Having the ability to set up,diagnose operating systems and network systems