LAW
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4301	Bersay İletişim Enstitüsü Proficiency Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components:	None
Course Objectives:	Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	New Media, New Communication
3)	Influencer Marketing
4)	Sports Communication
5)	Corporate Communication
6)	Crisis Communication
7)	Online Communication _ Midterm Exam
8)	Marketing Communication and Brand Management
9)	Leader Communication
10)	Media Communication
11)	Corporate Social Responsibility
12)	Topic and Agenda Management
13)	Financial Communication
14)	Internal Communication

Sources

Course Notes / Textbooks:	Presentations of Bersay
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	76
Midterms	1	3
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions.
2)	Have the knowledge of legal methodology and methods of comment.
3)	Comment the modern legal gains with the historical knowledge.
4)	Have the knowledge of philosophical currents of thought which are the bases of legal rules.
5)	Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them.
6)	Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine.
7)	Use at least one foreign language as scientific language.
8)	Have the knowledge of the political and juridical foundation of the state.
9)	Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development.
10)	Have the ability to resolve the disagreements which can violate the social order in national or international level.
11)	Have the ability to prevent the juridical disagreements between individuals.
12)	Have the knowledge of international and comparative law systems.
13)	Have the knowledge of the construction and the conduct of the national and international commercial relations.
14)	Use Turkish in an efficient way both verbal and written.
15)	Have the professional and ethical responsibility.
16)	Have the knowledge on the European Union’s legislation and institutions.
17)	Have the knowledge on juridical regulations and applications related to economical and financial mechanisms.
18)	Have the knowledge of the operation of the national and the international judicial bodies.