INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4301	Bersay İletişim Enstitüsü Proficiency Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components:	None
Course Objectives:	Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	New Media, New Communication
3)	Influencer Marketing
4)	Sports Communication
5)	Corporate Communication
6)	Crisis Communication
7)	Online Communication _ Midterm Exam
8)	Marketing Communication and Brand Management
9)	Leader Communication
10)	Media Communication
11)	Corporate Social Responsibility
12)	Topic and Agenda Management
13)	Financial Communication
14)	Internal Communication

Sources

Course Notes / Textbooks:	Presentations of Bersay
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	76
Midterms	1	3
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4)	Can communicate orally and in writing with a good knowledge of English grammar.
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself