BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP3302 | Ajans Press Media Monitoring and Coverage | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ELİF ENGİN |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Assoc. Prof. ELİF ENGİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey. |
The students who have succeeded in this course; 1) Students will be able to define the history of media monitoring in Turkey and all around the world. 2) Students will be able to recognize the importance of media monitoring in communication professions. 3) Students will be able to analyze the best practices in media monitoring. 4) Students will be able to identify the different media monitoring areas. 5) Students will have the knowledge about monitoring the media. 6) Students will be able to comprehend the importance of media monitoring in public relations |
This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts. |
Week | Subject | Related Preparation |
1) | Introduction to media monitoring and analysis | |
2) | Historical development of media monitoring in Turkey and all around the world. | |
3) | Monitoring media for TV | |
4) | Monitoring media for radio | |
5) | Monitoring media for newspaper | |
6) | Field work at Ajans Press | |
7) | Midterm exam | |
8) | Analyzing Turkish newspaper coverage and news | |
9) | Field work at Ajans Press | |
10) | Relationship between democracy, media freedom and monitoring media | |
11) | Analyzing news on television | |
12) | Best practices in media monitoring | |
13) | Discussions about media, news and analyzing media with CEO of Ajans Press | |
14) | Review for final exam |
Course Notes / Textbooks: | |
References: | Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 5 | 65 |
Homework Assignments | 2 | 3 | 6 |
Midterms | 1 | 4 | 4 |
Final | 1 | 6 | 6 |
Total Workload | 120 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |