PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV4903 | Film and Fashion | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
Course Lecturer(s): |
Prof. Dr. NİLAY ULUSOY Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | The course, offers an interdisciplinary introduction to the field of study of fashion and film. From a historical and theoretical perspective are analyzed aspects of fashion and consumption, as marketing and trends, in relation to film. |
The students who have succeeded in this course; 1. Acquire familiarity with concepts of fashion in relation to cinema in a Turkish as well as international context. 2. Will be competent to formulate research questions concerning fashion and its relation to film material. |
The course's core topics for situating mediated fashion are: modernity, the emergence of cinema and Hollywood's subsequent global dominance, genre film and pop culture. The teaching is bases on a series of lectures with specialists from Turkish fashion and cinema industry. |
Week | Subject | Related Preparation |
1) | Introduction to the course Film and Fashion, they are just friends | |
2) | A Brief History of Cinema Movements, periods and industry | |
3) | A Brief History of Turkish Cinema Periods, Popular Genres and INdustry | |
4) | History and Sociology of Clothing: Some Methodological Observations | Barthes, Roland. Language of Fashion, London N.Y. Berg, 2005. pp. 3-33. |
5) | Fashion as communication Social Life as a Sign System Do clothes speak? what makes them fashion? | Barnard, Malcom, "Fashion Statements: Communication and Culture", Fashion Theory A Reader, Routledge, 2007. |
6) | Fashion Fetish and tHe erotic The ideological genesis of needs Female Fetishism The enchanting spectacle of the code | Steele, Valerie. "fashion and Fetishism", Fashion Theory A Reader, Routledge, 2007, pp. 576-585. |
7) | Fashion and Modernity Fashion and the image Fashion Photography | Barthes, Roland. "fashion photography", Fashion Theory A Reader, Routledge, 2007. |
8) | Clothe as a narrativity form in relation with stardom | Stutesman, Drake, "Storytelling: Marlene Dietrich's Face and John Frederics Hats", Fashioning Film Stars, BFI:2005. |
9) | Cinema and Haute Couture | Moseley, Rachel. "Dress, Class, and Audrey Hepburn: THe Significance of the Cindrella Story", Fashioning Film Stars: Dress, Culture ıdentity, London: BFI, 2005, pp.109-120 |
10) | Kıyafet Güç ve Modern Ölümcül Dişi | Single White Female, Dir. Barbet Shoeder, 1992. |
11) | Rough and The Smooth: Male Costuming in Contemporary Hollywood Cinema | Ocean's 11 Stephen Soderberg (2001) |
12) | the dynamics of cross cultural representations (A Specific Case Ferzan Özpetek's Harem Suare (1999), Magnifica Presenza (2012). | Harem Suare (1999), Magnifica Presenza (2012). |
13) | The Business and art of creating costumes for film and tv | |
14) | film screening: Fashion Adventure of Turkey Dir. Enis Rıza, Bahriye K. Dal 2011 Conversation: Bahriye K. Dal Gülhan D. Varank (executive productor) |
Course Notes / Textbooks: | selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Undressing Cinema: Clothing and Identities in the Movies, Stella Bruzzi: Routledge, 1997. |
References: | 1. Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. 2. Bruzzi, Stella och Pamela Church Gibson (red), Fashion Cultures: Theories, Explorations and Analysis (London:Taylor & Francis 2000) 3. Barnard, Malcom (eds) Fashion Theory A Reader London, N.Y., Routledge, 2007. 4. Bruzzi, Stella, Undressing Cinema: Clothing and Identity in the Movies (London/New York: Routledge,1997) 5. Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) 6. Steele, Valerie (eds) Fashion Theory, The Journal of Dress, Body and Culture, Vol 6, Issue 4, December 2002. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 11 | 55 |
Project | 1 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |