ADVERTISING AND BRAND COMMUNICATION MANAGEMENT (TURKISH, NONTHESIS)

This page is still updating...

Qualification Requirements and Regulations

This page is still updating...

Recognition of Prior Learning

This page is still updating...

Occupational Profiles of Graduates

This page is still updating...

Access to Further Studies

This page is still updating...

Program Outcomes

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Courses

ISL5301 Research Methods and Ethics

PIH5117 Mass Communication Theories and Persuasion Psychology

REK5214 Strategıc Advertising and Brand Management

REK5999 Project

Departmental Elective

ISL5170 Industry 4.0 and Digital Transformation ISL5292 Integrated Marketing Communication ISL5316 Human Resources Management in Business Life PAZ5201 Crisis Communication PIH5006 Brand Management and Communication PIH5007 Effective Storytelling in Institutions PIH5008 Public Relations and Reputation Management PIH5009 Social Campaigns PIH5010 Persuasion and Communication Psychology PIH5014 Strategic Management of Public Relations PIH5015 Communication Theories PIH5103 Cases in Public Relations PIH5113 Crisis Communication PIH5201 Consumer Behavior and Marketing Strategies REK5207 Fundamental Principles of Marketing REK5216 Digital Communication REK5301 Creativity in Marketing Communication REK5303 Brand Researches

GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5301	Research Methods and Ethics		3	0	3	9
PIH5117	Mass Communication Theories and Persuasion Psychology		3	0	3	9
Departmental Elective					3	6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

2. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

3. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
REK5999	Project		0	0	0	14
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 ISL5316 Human Resources Management in Business Life 3 0 3 8 PAZ5201 Crisis Communication 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5014 Strategic Management of Public Relations 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

Program Director (or Equivalent)

ADVERTISING AND BRAND COMMUNICATION MANAGEMENT (TURKISH, NONTHESIS) - GRADUATE SCHOOL