MARKETING (TURKISH, THESIS)


Profile of the Program

The aim of the program is to train visionary marketing managers who will take their institutions forward with a customer-oriented approach and within the framework of the requirements of the age.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Pazarlama

Level of Qualification

This is a program.

Specific Admission Requirements

Students applying to the program must have completed a 4-year undergraduate education. Academic Personnel and Graduate Education Entrance Exam results are required for Master's applications with thesis. (55 or equivalent points from ALES EA, SAY or SÖZ related score type)

Qualification Requirements and Regulations

Students who complete this Program will be entitled to a Master of Marketing degree

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at the previous education institution within the framework of certain regulations. If the content of the course taken is in accordance with the content of the course given at BAU and it is approved by the relevant institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

In marketing departments, as brand manager, product manager

Access to Further Studies

Pursuant to the regulation published in the Official Gazette dated February 6, 2013 and numbered 28551, students who graduated from the master's program without thes

Program Outcomes

1 Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2 To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3 To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4 To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5 To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6 To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6
Courses
ISL5205 Marketing Strategies
ISL5253 Consumer Behavior
ISL5301 Research Methods and Ethics
ISL5886-1 Thesis
ISL5886-2 Thesis
ISL5887 Seminar
Departmental Elective
EKO5001 Management Economics
ISL5079 Corporate Resource Planning
ISL5080 Media and Communication in Business
ISL5127 Corporate Intelligence and Applications
ISL5164 Strategies for Multinational Companies
ISL5170 Industry 4.0 and Digital Transformation
ISL5190 Retail Management
ISL5195 Principles of Entrepreneurship
ISL5202 Globalization and Perception Management
ISL5252 Brand Communication and Strategic Brand Management
ISL5254 Customer Relations Management and Database Marketing
ISL5292 Integrated Marketing Communication
ISL5296 Global Marketing
ISL5308 Global Economy
ISL5316 Human Resources Management in Business Life
ISL5318 Leadership Development
ISL5334 Design Thought and Innovation
ISL5358 Digital Business Management
ISL5409 Restaurant Management and Management
ISL5622 Crisis Management
ISL5625 Conflict and Negotiation Management Techniques
ISL5627 Digital Marketing
ISL5634 Tourism Management
ISL5969 Customer Experience Management
ISL5972 Noromarketing
KOB5503 Customer Relations and Sales Management
PAZ5111 Service Marketing and Management
PAZ5201 Crisis Communication
PAZ5904 Current Issues in Marketing
REK5303 Brand Researches
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5205 Marketing Strategies 3 0 3 8
ISL5301 Research Methods and Ethics 3 0 3 9
Departmental Elective 3 7
Departmental Elective 3 6
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5253 Consumer Behavior 3 0 3 7
Departmental Elective 3 7
Departmental Elective 3 8
Departmental Elective 3 8
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5886-1 Thesis 0 0 0 20
ISL5887 Seminar ☑ 0 0 0 10
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5886-2 Thesis ☑ 0 0 0 30
Total 30

Program Director (or Equivalent)


MARKETING (TURKISH, THESIS) - GRADUATE SCHOOL