MARKETING (TURKISH, THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5625 | Conflict and Negotiation Management Techniques | Fall | 3 | 0 | 3 | 7 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Dr. PINAR BELKIS TÜRKOĞLU Prof. Dr. AHMET ERKUŞ Prof. Dr. CANAN ÇETİN Instructor HAKAN ASLAN |
Course Objectives: | This course aims at teaching students negotiation skills that become more and more important. |
The students who have succeeded in this course; I. necessary negotiation skills in order to tackle problems occurring In different levels of the organization and between organizations will be taught. II. will learn how to negotiate in different situations. III. Will learn how to defend research findings in seminars, also, expressing oral and written presentations, working independently and producing scientific information. |
First, communication concepts will be analyzed, followed by efficient negotiation techniques in international relations, negotiation process, leadership abilities, time management and meeting management, stress on cultural differences in negotiations and different communication tools will be analyzed. |
Week | Subject | Related Preparation | |
1) | Mutual dependency in negotiations | ||
2) | Marketing strategies and competition tactics | ||
3) | Complementary negotiation tactics | ||
4) | Negotiation planning and strategy | ||
5) | Concepts of conflict management, organizational conflicts from different approaches | ||
6) | Emotion and perception management in negotiations | ||
7) | Midterm Exam | ||
8) | Primary reasons of conflicts in organizations, and solving strategies | ||
9) | Breakup of negotiations and communication | ||
10) | Persuasion and influence in negotiations | ||
11) | third party in negotiations, power in negotiations | ||
12) | personal differences in negotiations | ||
13) | ethical problem solving in negotiations | ||
14) | Negotiation in international cultures |
Course Notes: | Oliver Ramsbotham, Tom Woodhouse ve Hugh Miall, Contemporary Conflict Resolution, Polity, 2005. M. Butler, International Conflict Management, Routledge, 2009 J. Bercovitch ve J. Fretter, Regional Guide to International |
References: | Nimet Beriker, Çatışmadan Uzlaşmaya, Bilgi Üniversitesi Yayınları, 2010 Johan Galtung, Çatışmaları Aşarak Dönüştürmek, USAK, 2009. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 48 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 14 | 81 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 2 | |
Paper Submission | |||
Jury | |||
Final | 1 | 2 | |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |