The main purpose of this program is to raise communication scholars who can provide constructive solutions to the industry and to the advertising and public relations education. |
The students who successfully complete the program are awarded the degree of Bachelor of Reklamcılık ve Halkla İlişkiler |
This is a program. |
In order to apply to the doctoral program, candidates must have a thesis-based master's degree and must have an ALES score of no less than 55 points in the score type of the program they are applying for, as determined by the Institute Board recommendation and Senate decision. In addition to the ALES score, a written scientific assessment exam and/or an additional interview result and a master's grade point average may also be evaluated for the acceptance of those who will apply to the doctoral program. Matters related to this evaluation, application conditions and other matters regarding student admission are announced to candidates through appropriate means upon the recommendation of the Institute Board of Directors and the rules determined by the Senate. |
After graduating the program students will have phD and Dr. degree in related field and they can continue their academic career. |
Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at their previous educational institution within the framework of certain regulations. If the content of the course taken is compatible with the content of the course given at BAU and is approved by the institute directorate, the student may be exempted from this course. |
Graduates, who have a general command of the advertising and public relation field and a strong command of one of its five sub-branches will be able to contribute to the development of knowledge in their respective sub-branches or work at executive levels in public and private sectors. |
Students who successfully complete the program can apply for post-doctoral studies according to their areas of expertise. |
1 | to be able to analyse the teories of advertising and public relations in an interdicipliner approach |
2 | to be able to interpret and discuss mass communication theories and the related concepts in detail |
3 | To be able to discuss and interpret the philosophy of science and scientific thinking steps related to advertising and public relations field. |
4 | demostrate the ability to apply manuel and computer based qualitative and quantitative research technique in an advanced mode |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | 1 | 2 | 3 | 4 | ||||||||||||||||||||||||||||||
Courses | ||||||||||||||||||||||||||||||||||
ARS6001 Advanced Research Methods | 4 | 5 | 2 | 5 | ||||||||||||||||||||||||||||||
REK6611 Advanced Research Theroies II | 4 | 5 | 2 | 5 | ||||||||||||||||||||||||||||||
REK6615 Principles of Strategic Advertising | 5 | 5 | 3 | 1 | ||||||||||||||||||||||||||||||
SEM6887 Seminar | ||||||||||||||||||||||||||||||||||
TEZ6888-1 Doctoral Thesis - I | ||||||||||||||||||||||||||||||||||
TEZ6888-2 Doctoral Thesis - II | ||||||||||||||||||||||||||||||||||
TEZ6888-3 Doctoral Thesis - III | ||||||||||||||||||||||||||||||||||
TEZ6888-4 Doctoral Thesis - IV | ||||||||||||||||||||||||||||||||||
YET6999 Qualifying Exam | ||||||||||||||||||||||||||||||||||
Departmental Elective | ||||||||||||||||||||||||||||||||||
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GE-Elective | ||||||||||||||||||||||||||||||||||
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1. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
ARS6001 | Advanced Research Methods | 3 | 0 | 3 | 12 | ||
REK6615 | Principles of Strategic Advertising | 3 | 0 | 3 | 9 | ||
Departmental Elective | 3 | 12 | |||||
Total | 33 |
2. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
REK6611 | Advanced Research Theroies II | 3 | 0 | 3 | 9 | ||
Departmental Elective | 3 | 9 | |||||
Departmental Elective | 3 | 12 | |||||
Total | 30 |
3. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
SEM6887 | Seminar | 0 | 0 | 0 | 6 | ||
Departmental Elective | 3 | 12 | |||||
Departmental Elective | 3 | 12 | |||||
Total | 30 |
4. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
YET6999 | Qualifying Exam | 0 | 0 | 0 | 30 | ||
Total | 30 |
5. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
TEZ6888-1 | Doctoral Thesis - I | 0 | 0 | 0 | 30 | ||
Total | 30 |
6. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
TEZ6888-2 | Doctoral Thesis - II | 0 | 0 | 0 | 30 | ||
Total | 30 |
7. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
TEZ6888-3 | Doctoral Thesis - III | 0 | 0 | 0 | 30 | ||
Total | 30 |
8. Semester | |||||||
Course Code | Course Name | Prerequisites | Theoretical | Practical | Credit | ECTS | |
TEZ6888-4 | Doctoral Thesis - IV | 0 | 0 | 0 | 30 | ||
Total | 30 |