ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD)


Profile of the Program

The main purpose of this program is to raise communication scholars who can provide constructive solutions to the industry and to the advertising and public relations education.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Reklamcılık ve Halkla İlişkiler

Level of Qualification

This is a program.

Specific Admission Requirements

In order to apply to the doctoral program, candidates must have a thesis-based master's degree and must have an ALES score of no less than 55 points in the score type of the program they are applying for, as determined by the Institute Board recommendation and Senate decision. In addition to the ALES score, a written scientific assessment exam and/or an additional interview result and a master's grade point average may also be evaluated for the acceptance of those who will apply to the doctoral program. Matters related to this evaluation, application conditions and other matters regarding student admission are announced to candidates through appropriate means upon the recommendation of the Institute Board of Directors and the rules determined by the Senate.

Qualification Requirements and Regulations

After graduating the program students will have phD and Dr. degree in related field and they can continue their academic career.

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at their previous educational institution within the framework of certain regulations. If the content of the course taken is compatible with the content of the course given at BAU and is approved by the institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

Graduates, who have a general command of the advertising and public relation field and a strong command of one of its five sub-branches will be able to contribute to the development of knowledge in their respective sub-branches or work at executive levels in public and private sectors.

Access to Further Studies

Students who successfully complete the program can apply for post-doctoral studies according to their areas of expertise.

Program Outcomes

1 to be able to analyse the teories of advertising and public relations in an interdicipliner approach
2 to be able to interpret and discuss mass communication theories and the related concepts in detail
3 To be able to discuss and interpret the philosophy of science and scientific thinking steps related to advertising and public relations field.
4 demostrate the ability to apply manuel and computer based qualitative and quantitative research technique in an advanced mode

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4
Courses
ARS6001 Advanced Research Methods 4 5 2 5
REK6611 Advanced Research Theroies II 4 5 2 5
REK6615 Principles of Strategic Advertising 5 5 3 1
SEM6887 Seminar
TEZ6888-1 Doctoral Thesis - I
TEZ6888-2 Doctoral Thesis - II
TEZ6888-3 Doctoral Thesis - III
TEZ6888-4 Doctoral Thesis - IV
YET6999 Qualifying Exam
Departmental Elective
PIH6000 Public Relations Theory and Practices
PIH6004 Reputation Management and PR
REK6304 Advanced Experiment Design and Reporting
REK6615 Principles of Strategic Advertising
REK6627 Science and Communication
REK6632 Contemporary Approaches to Advertising Theories and Research 5 4 1
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ARS6001 Advanced Research Methods 3 0 3 12
REK6615 Principles of Strategic Advertising 3 0 3 9
Departmental Elective 3 12
Total 33
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6611 Advanced Research Theroies II 3 0 3 9
Departmental Elective 3 9
Departmental Elective 3 12
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
SEM6887 Seminar 0 0 0 6
Departmental Elective 3 12
Departmental Elective 3 12
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
YET6999 Qualifying Exam 0 0 0 30
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-1 Doctoral Thesis - I 0 0 0 30
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-2 Doctoral Thesis - II 0 0 0 30
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-3 Doctoral Thesis - III 0 0 0 30
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-4 Doctoral Thesis - IV 0 0 0 30
Total 30

Program Director (or Equivalent)


ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) - GRADUATE SCHOOL