ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK6611 | Advanced Research Theroies II | Spring | 3 | 0 | 3 | 9 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Must Course |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER |
Course Objectives: | The goal of this course is to provide students with the theoretical reseach knowledge they would need when conducting a mass communication research. Hence the main goal of this course is to teach them the various quantitative techniques they might use when conducting a research. |
The students who have succeeded in this course; I. To differentiate between various quantitative research techniques. II. To use various quantitative research techniques in accordance in order to solve a given communication problem. III.To explain the theoretical backgrounds of various quantitative research techniques IV. To use SPSS in order to analyze quantitative research techniques V. To use Lisrel software in order to conduct structural equation models |
Quantitative research techniques, and quantitative data analyzes. The course will be on pozitivist approach. With this point of view, the various analyzing techniques will be studied. |
Week | Subject | Related Preparation | |
1) | Introduction | ||
2) | Introduction to statistics | ||
3) | Normal distribution | ||
4) | Normal distribution | ||
5) | Hypothesis testing | ||
6) | Hypothesis testing | ||
7) | MANOVA | ||
8) | Correlations and Covariance | ||
9) | Simple lineer regression | ||
10) | Multiple lineer regression | ||
11) | Multiple lineer regression | ||
12) | Factor Analysis | ||
13) | Factor analysis | ||
14) | Structural equation modelling with Lisrel |
Course Notes: | Using Multivariate Statistics (6th Edition), Barbara G. Tabachnick, Linda S. Fidell, Pearson, 2012. SPSS Survival Manual: A step by step guide to data analysis using SPSS, 4th Edition, Julie Pallant, Open University Press, 2010. Discovering Statistics Using SPSS (Introducing Statistical Method), 3rd Edition, Andy Field, SAGE Publications Ltd, 2009. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 4 | % 20 |
Presentation | 4 | % 40 |
Project | % 0 | |
Seminar | % 0 | |
Midterms | % 0 | |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 13 | 39 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 13 | 39 | |
Presentations / Seminar | 4 | 60 | |
Project | |||
Homework Assignments | 4 | 60 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | |||
Paper Submission | |||
Jury | |||
Final | 1 | 10 | |
Total Workload | 208 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |