Course Code |
Course Name |
Language |
Prerequisites |
Theoretical |
Practical |
Credit |
ECTS |
EIS5294
|
Sales and Customer Relationship Management |
Turkish |
|
3 |
0 |
3 |
7 |
ISL5074
|
E-Business |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5110
|
Organizational Behavior |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5252
|
Brand Communication and Strategic Brand Management |
Turkish |
|
3 |
0 |
3 |
9 |
ISL5253
|
Consumer Behavior |
Turkish |
|
3 |
0 |
3 |
7 |
ISL5254
|
Customer Relations Management and Database Marketing |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5255
|
Strategic Marketing Practices |
Turkish |
|
3 |
0 |
3 |
7 |
ISL5292
|
Integrated Marketing Communication |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5294
|
Personal Sales Techniques |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5297
|
Social Marketing |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5620
|
Entrepreneurship and Innovation Management |
Turkish |
|
3 |
0 |
3 |
8 |
ISL5627
|
Digital Marketing |
Turkish |
|
3 |
0 |
3 |
8 |
PAZ5702
|
Building Powerful Brands |
Turkish |
|
3 |
0 |
3 |
8 |