MARKETING (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5297 | Social Marketing | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HAKAN ASLAN |
Recommended Optional Program Components: | non |
Course Objectives: | In this course student get information about in the beginning with corporate social responsibilities which includes social marketing and sectoral and academic knowledge of various dimensions of social marketing |
The students who have succeeded in this course; 1. Analyze the dynamics which leads to emerge of corporate social responsibility events between business and society. 2. Analyze the solutions on economic, legal, ethic and benefactor in the sector. 3. Discuss social shareholder approach and social responsibility activities which developed for different social shareholders 4. Analyze social topics whics is related to social marketing and social purpose with examining examples and compare to social responsibility activities. 5. Get knowledge about Sustainabilitiy approach and sustainability reporting. |
In this course,the progress on the realtions between business and society, Social shareholder approach, corporate benefactor, in environmental, social and social area responsibility and marketing activities. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Relations between business and society | |
3) | Corporate citizenship, Corporate Socail Responsibilities, Corporate Social responsiveness and corporate social performance | |
4) | Social Shareholders Approach to society, business and ethic values and efficient social shareholder management | |
5) | subject management and crisis management, Sustainability reporting | |
6) | consumer as Socail shareholders, topics of product and service, cause related marketing, social marketing | |
7) | Midterm Exam | |
8) | environment sustainability subjects as a social shareholders | |
9) | social benefactor and business giving as social shareholder | |
10) | Workers as social shareholder, workplace problems, privacy, security and health issues, workers voluntariness | |
11) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | |
12) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | |
13) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | |
14) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey. Last course and review of the topics |
Course Notes / Textbooks: | Archie B. Carroll - Business and Society Philip Kotler ve Nancy Lee - Kurumsal Sosyal Sorumluluk Hamish ve Pringle - Marka Ruhu |
References: | Archie B. Carroll - Business and Society Philip Kotler ve Nancy Lee - Kurumsal Sosyal Sorumluluk Hamish ve Pringle - Marka Ruhu |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 96 |
Study Hours Out of Class | 13 | 54 |
Midterms | 1 | 6 |
Final | 1 | 2 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |