ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1005	History of Civilization I	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. NURAN FERYAL TANSUĞ DOURLARİS
Course Lecturer(s):	Assoc. Prof. DERYA TARBUCK Assist. Prof. NURAN FERYAL TANSUĞ DOURLARİS
Recommended Optional Program Components:	None
Course Objectives:	Introducing the students to the history of civilizations through a comparative perspective.

Learning Outcomes

The students who have succeeded in this course;
1. Students shall develop critical thinking
2. Students shall analyze and critique historical developments
3. Students shall synthesize diverse kinds of information and to express ideas clearly and cogently.
4. Students shall develop abilities to recognize and analyze historical problems
5. Students shall understand and critique the concept of civilization
6. Students shall understand why the first civilizations did emerge in the eastern part of the world.

Course Content

Examining how civilization came into being and analyzing emergence of major world civilizations.
Teaching methods and techniques used in the course are: technology-supported education, reading and individual study.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is Civilization? & Why History of civilization Course? Explanation of Time Table	coursebooks
2)	Neolithic Age: discovery of Agriculture & Sedentary Life	coursebooks
3)	Bronze Age; River Valley Civilizations Mesopotamian Civilizations; Euphrates & Tigris	coursebooks
4)	Egypt: The Nile & Mediterranean Civilizations; The Minoan, Mycenaean & Phoenician Civilizations, and Jewish people	coursebooks
5)	India; The Indus	coursebooks
6)	China; The Yellow river	coursebooks
7)	Ancient Greece & The Hellenistic World Part I	coursebooks
8)	Midterm Week
9)	The Anatolian Civilizations; Hittite, Troy, Phrygia, Lydia, and Persia	coursebooks
10)	Rome Part I & The Rise and Spread of Christianity	coursebooks
11)	Rome Part II Society, Arts & Culture	coursebooks
12)	The Rise and Spread of Islam; Umayyad & Abbasid Empires	coursebooks
13)	The Byzantium Empire	coursebooks
14)	Europe After the Fall of the Roman Empire; The Early Middle Ages	coursebooks

Sources

Course Notes / Textbooks:	Course Notes / Textbooks Peter Stearns, Michael Adas et all, The Global Experience, World Civilizations Albert M. Craig, William A. Graham et all, The Heritage of World Civilizations
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	11	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	2	26
Quizzes	11	5	55
Final	1	2	2
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2