ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD)


Profile of the Program

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Qualification Awarded

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Level of Qualification

This is a program.

Specific Admission Requirements

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Qualification Requirements and Regulations

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Recognition of Prior Learning

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Occupational Profiles of Graduates

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Access to Further Studies

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Program Outcomes

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes
Courses
ARS6001 Advanced Research Methods
REK6611 Advanced Research Theroies II
REK6615 Principles of Strategic Advertising
SEM6887 Seminar
TEZ6888-1 Doctoral Thesis - I
TEZ6888-2 Doctoral Thesis - II
TEZ6888-3 Doctoral Thesis - III
TEZ6888-4 Doctoral Thesis - IV
YET6999 Qualifying Exam
Departmental Elective
PIH6000 Public Relations Theory and Practices
PIH6004 Reputation Management and PR
REK6615 Principles of Strategic Advertising
REK6627 Science and Communication
REK6632 Contemporary Approaches to Advertising Theories and Research
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ARS6001 Advanced Research Methods 3 0 3 9
REK6615 Principles of Strategic Advertising 3 0 3 9
Departmental Elective 3 12
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6611 Advanced Research Theroies II 3 0 3 9
Departmental Elective 3 12
Departmental Elective 3 9
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
SEM6887 Seminar 0 0 0 6
Departmental Elective 3 12
Departmental Elective 3 12
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
YET6999 Qualifying Exam 0 0 0 30
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-1 Doctoral Thesis - I 0 0 0 30
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-2 Doctoral Thesis - II 0 0 0 30
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-3 Doctoral Thesis - III 0 0 0 30
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
TEZ6888-4 Doctoral Thesis - IV 0 0 0 30
Total 30

Program Director (or Equivalent)


ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) - GRADUATE SCHOOL