MARKETING (ENGLISH, NONTHESIS)


Profile of the Program

The aim of the program is to train visionary marketing managers who will take their institutions forward with a customer-oriented approach and within the framework of the requirements of the age.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Pazarlama

Level of Qualification

This is a program.

Specific Admission Requirements

Students applying to the program must have completed a 4-year undergraduate education. English Proficiency Result document (Minimum score for application: Foreign Language Exam (YDS): 65, Test of English as a Foreign Language (TOEFL): 79, BAU Language Proficiency Exam: 65, YÖKDİL: 65) is required.

Qualification Requirements and Regulations

Students who complete this Program will be entitled to a Master of Marketing degree

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at the previous education institution within the framework of certain regulations. If the content of the course taken is in accordance with the content of the course given at BAU and it is approved by the relevant institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

In marketing departments, as brand manager, product manager

Access to Further Studies

Pursuant to the regulation published in the Official Gazette dated February 6, 2013 and numbered 28551, students who graduated from the master's program without thesis can apply to study in doctoral programs only if they meet the specified prerequisites.

Program Outcomes

1 Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2 To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3 To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4 To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5 To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6 To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6
Courses
BUS5205 Marketing Strategies
BUS5301 Research Methods and Ethics
MAR5999 Project
MBA5201 Consumer Behaviour
Departmental Elective
BUS5074 E-business and Internet marketing
BUS5075 Digital Marketing
BUS5077 Contemporary English Skills for Business and Politics
BUS5079 Cross Cultural Leadership and Communication
BUS5082 Mergers Acquisitions and Private Equity
BUS5102 Human Resources Management
BUS5105 Strategic Leadership and Management
BUS5110 Organizational Behaviour
BUS5164 International Business
BUS5170 Industry 4.0 and Digital Transformation
BUS5196 New Venture Creation
BUS5197 New Product Development
BUS5291 Services Marketing
BUS5302 Supply Chain and Logistic Management
BUS5304 Brand Management
BUS5305 Change Management
BUS5309 Global Marketing
BUS5323 Global Strategic Management
BUS5331 Business and Government Relations
BUS5334 Design Thinking and İnnovation
BUS5348 Project Management
BUS5358 Managing Digital Business
BUS5362 Globalization and Emerging Markets
BUS5369 Content Marketing Essentials
BUS5414 Budgeting and Money Management
BUS5612 Operations Management
BUS5969 Customer Experience Management
ECO5001 Managerial Economics
ENI5013 Starting Up an Innovative Business
ENI5021 Innovative Approaches in Marketing
EXM5655 Digital Business Management
FIN5228 Financial Management
GLA5502 Globalisation and Business Strategy
GLA5905 The Multinational Corporation: Economic, Political and Managerial Perspectives
MAR5113 High Technology Marketing Management
MAR5204 Advertising Management
MAR5205 Integrated Marketing Communication
MAR5502 Introduction to Neuromarketing
SDM5001 Design Thinking for Business
SDM5003 Strategic Analysis
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
BUS5205 Marketing Strategies 3 0 3 8
BUS5301 Research Methods and Ethics 3 0 3 9
Departmental Elective 3 7
Departmental Elective 3 6
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
MBA5201 Consumer Behaviour 3 0 3 8
Departmental Elective 3 7
Departmental Elective 3 8
Departmental Elective 3 7
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
MAR5999 Project 0 0 0 16
Departmental Elective 3 7
Departmental Elective 3 7
Total 30

Program Director (or Equivalent)


MARKETING (ENGLISH, NONTHESIS) - GRADUATE SCHOOL