ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD)


Profile of the Program

The main purpose of this program is to raise communication scholars who can provide constructive solutions to the industry and to the advertising and public relations education.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Advertising and Public Relations

Level of Qualification

This is a program.

Specific Admission Requirements

For the Ph.D. Programs students are evaluated that; the score of ALES or International exams like GRE and GMAT which are approved by Higher Education Council (YÖK). By related Graduate School of Social Science (EADB), other criteria deemed appropriate and candidates are announced to students. Applicants for PhD programs to be admitted with undergraduate degree, grade point average must be at least 3.00, and ALES score must be at least 80. Candidates that providing the minimum requirements are required to take the written exam. If they are successful, they are entitled to register.

Qualification Requirements and Regulations

After graduating the program students will have phD and Dr. degree in related field and they can continue their academic career.

Recognition of Prior Learning

At Bahcesehir University , full-time students can be exempted from some courses within the framework of the related by laws. If the content of the course previously taken in another institution is equivalent to the course offered at BAU, then the student can be exempted from this course with the approval of the related faculty/graduate school after the evaluation of the course content.

Occupational Profiles of Graduates

Graduates, who have a general command of the advertising and public relation field and a strong command of one of its five sub-branches will be able to contribute to the development of knowledge in their respective sub-branches or work at executive levels in public and private sectors.

Access to Further Studies

Graduates can work in related fiels such as advertising agencies and corporate's marketing departments or they can aplly to the universities to further their studies as an academic carrier.

Program Outcomes

1 to be able to analyse the teories of advertising and public relations in an interdicipliner approach
2 to be able to interpret and discuss mass communication theories and the related concepts in detail
3 To be able to discuss and interpret the philosophy of science and scientific thinking steps related to advertising and public relations field.
4 demostrate the ability to apply manuel and computer based qualitative and quantitative research technique in an advanced mode

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4
Courses
REK6304 Advanced Experiment Design and Reporting
REK6610 Mass Communication Theories and Research I 4 5 2 5
REK6611 Advanced Research Theroies II 4 5 2 5
REK6887 Seminar 5 3 5 2
REK6888-1 PhD Thesis 4 4 5 5
REK6888-2 Ph.D. Thesis 5 4 4 5
REK6888-3 Ph.D. Thesis 4 4 5 5
REK6888-4 Thesis 5 4 5
REK6999 Proficiency 5 5 4 4
Departmental Elective
PIH6000 Public Relations Theory and Practices
PIH6004 Reputation Management and PR
REK6615 Principles of Strategic Advertising
REK6627 Science and Communication
REK6632 Contemporary Approaches to Advertising Theories and Research 5 4 1
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6610 Mass Communication Theories and Research I 3 0 3 9
Departmental Elective 3 12
Departmental Elective 3 12
Total 33
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6304 Advanced Experiment Design and Reporting 3 0 3 9
REK6611 Advanced Research Theroies II 3 0 3 9
Departmental Elective 3 12
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6887 Seminar ☑ 0 0 0 6
Departmental Elective 3 12
Departmental Elective 3 12
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6999 Proficiency 0 0 0 30
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6888-1 PhD Thesis ☑ 0 0 0 30
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6888-2 Ph.D. Thesis ☑ REK6888-1 0 0 0 30
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6888-3 Ph.D. Thesis ☑ REK6888-2 0 0 0 30
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
REK6888-4 Thesis ☑ REK6888-3 0 0 0 30
Total 30

Program Director (or Equivalent)


ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) - GRADUATE SCHOOL OF SOCIAL SCIENCES