PUBLIC RELATIONS AND PUBLICITY


Profile of the Program

In order to graduate from this undegraduate program, the students are required; -to succeed in all of the courses listed in the curriculum of the program by getting the grade of at least D/S with a minimum of 240 ECTS -to have a Cumulative Grade Point Average (CGPA) of 2.00 out of 4.00 -to complete their compulsory internship in a specified duration and quality.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Arts

Level of Qualification

This is a Bachelor’s Degree (First Cycle) program.

Specific Admission Requirements

Student admission for this undergraduate program is made through university entrance examinations (YGS-LYS) prepared in the framework of the regulations set by Higher Education Council of Turkey (YÖK). International students are accepted to this undergraduate program according to the score of one of the international exams they take such as SAT,ACT etc. or according to their high school diploma score. Exchange student admission is made according to the requirements determined by bilateral agreements signed by BAU and the partner university. Visiting students can enroll for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction at BAU is English.

Qualification Requirements and Regulations

The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of D/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 240. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.

Recognition of Prior Learning

At Bahcesehir University , full-time students can be exempted from some courses within the framework of the related by laws. If the content of the course previously taken in another institution is equivalent to the course offered at BAU, then the student can be exempted from this course with the approval of the related faculty/graduate school after the evaluation of the course content.

Occupational Profiles of Graduates

Our graduates can work as brand managers and public relations experts in advertising agencies, public relations companies, media planning and buying companies, political parties, non-governmental organizations, in-house agencies, and in many other enterprises. Our graduates can also find career/job opportunities in national and international corporations as public relations or strategic communications specialists.

Access to Further Studies

The students graduating from this program may apply to second cycle (Master's degree) programmes.

Program Outcomes

1 To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2 To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3 To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4 To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5 To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6 To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7 To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8 To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9 To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10 To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11 To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12 To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13 To be able to explain and describe business marketing activities, economics, business law and global business practices.
14 To be able to recognize national and international, social and cultural dimensions of public relations.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Courses
ADV1621 Business Strategy and Economics 3 3 3 1 2 2 2 3 2 3 3 2 5 2
ADV2615 Persuasion 4 3 5 4 2 4 4 2 3 2 3 1 4 3
ENG1003 Communications Skills and Academic Reporting I 4 1 3 1 1 2 1 1 1 1 1 1 1 1
ENG1004 Communication Skills and Academic Reporting II 4 1 3 1 1 2 1 1 1 1 1 1 1 1
HST1001 Atatürk's Principles and History of Turkish Republic I 4 1 3 1 1 2 1 1 1 1 1 1 1 1
HST1002 Atatürk's Principles and History of Turkish Republic II 4 1 3 1 1 2 1 1 1 1 1 1 1 1
LAW1156 Child Law and Child Psychology
PRL1111 Theories of Media and Communication I 2 2 5 3 2 3 4 2 1 4 4 1 3 4
PRL1113 Introduction to Public Relations 5 4 4 4 1 2 4 3 1 3 3 1 4 4
PRL1502 Integrated Marketing Strategy 2 2 3 1 2 1 1 2 1 1 1 1 5 1
PRL1504 Organization, Management and Communication 4 3 4 4 1 1 3 4 2 5 2 1 4 3
PRL2113 Public Relations Writing I 4 3 2 4 4 5 3 3 4 3 3 4 2 3
PRL2117 Media Relations and Planning 4 3 3 3 3 3 2 3 2 2 3 3 3 2
PRL2120 Public Relations Writing II 4 3 2 4 4 5 3 3 4 4 3 4 2 3
PRL2123 Creativity and Critical Thinking 2 1 3 1 1 4 2 3 3 2 2 2 1 3
PRL2224 Public Relations Theory 2 3 5 4 2 2 4 2 2 3 5 3 2 5
PRL2422 Account Management 4 4 3 3 3 3 4 3 3 2 3 3 3 2
PRL2426 Basic Graphic Design 3 1 1 1 2 5 2 2 2 2 1 5 1 1
PRL2517 Society, Public Engagement and Ethics 2 4 3 3 2 1 3 2 3 3 5 1 1 3
PRL2525 Research in Social Sciences 4 2 3 1 5 1 1 2 3 1 2 4 1 2
PRL3531 Public Relations Management and Strategy 5 5 4 4 3 1 4 3 2 3 3 3 2 2
PRL3554 Public Relations Cases 5 5 4 4 1 2 4 5 3 2 4 1 3 3
PRL4211 Advanced Studies in Public Relations I 4 1 3 2 1 1 2 3 1 2 5 1 2 5
PRL4212 Advanced Studies in Public Relations II 4 1 5 4 2 1 2 3 1 2 5 1 5 5
PRL4511 Public Relations Campaigns I 4 5 5 4 3 4 5 3 5 2 2 2 2 1
PRL4512 Public Relations Campaigns II 4 5 5 4 3 4 5 3 5 2 2 2 2 1
PRL4990 Internship I 4 3 1 1 3 3 2 1 3 1 1 1 1 1
PRL4991 Internship II 4 3 1 1 3 3 2 1 3 1 1 1 1 1
PSY1004 Essentials of Psychology 2 1 4 2 1 1 1 1 1 1 1 1 1 1
SOC1053 Sociology 1 1 3 2 1 1 1 1 1 3 1 1 1 3
TLL1003 Turkish Language and Literature I 1 1 3 1 1 1 1 1 1 1 1 1 1 1
TLL1004 Turkish Language and Literature II 1 1 3 1 1 1 1 1 1 1 1 1 1 1
VCD1112 Art, Culture and Society 3 1 4 1 1 1 1 2 1 1 1 1 2 2
Departmental Elective
COP3302 Ajans Press Media Monitoring and Coverage
COP3307 Samsung-Integrated Marketing Communications in the Digital Era
COP4301 Bersay İletişim Enstitüsü Proficiency Communication
COP4312 IDA-KID Kurumsal İletişim Konuları
COP4314 Grandcarre Organizational Communication and Activation
COP4317 Rhino Runner - Digital Marketing and Social Media Management
COP4319 Fexprience - Experiential Marketing Communication and Case Studies
COP4322 Optimist Consultancy-Customer Experience Management
COP4328 Tazefikir Brand Communication in Metaverse
COP4331 Tazefikir Health Communication
COP4337 Lagalugacılar- Communication and Community Management in Social Media
COP4338 Tazefikir-Creative Thinking and Innovation
COP4339 Zenna-Research Literacy and Data Effect
PRL2111 Corporate Communication Practices
PRL3516 Data Driven Reputation Management
PRL3517 Editorial Analysis I
PRL3518 Editorial Analysis ll
PRL3520 Public Diplomacy
PRL3522 Ethics of Public Relations
PRL3540 Expectation Management in Public Relations
PRL3541 Employee Communication
PRL3544 Interpersonal Communication
PRL3547 Sponsorship Management
PRL3550 Special Topics in Public Relations
PRL3642 Extended Reality and Communication Campaigns
PRL4513 Public Relations Workshop
PRL4521 Corporate Storytelling and Narrative
PRL4522 Political Communication
PRL4523 Event Management
PRL4526 Global Public Relations
PRL4528 Crisis Communication
PRL4532 Corporate Social Responsibility
PRL4535 Digital Public Relations
PRL4537 Strategic Communication for Sustainability
PRL4539 Public Relations and Activism
PRL4540 Corporate Visual Identity Design
PRL4541 Sports Communication
PRL4542 Leadership Management
PRL4543 Science Communication
PRL4544 Corporate Advertising Production
PRL4545 Public Relations and Visuality
PRL4546 Corporate Culture
PRL4547 ESG, Business and Innovation
PRL4549 Cultural Diplomacy and International PR
GE-Elective
GEP0111 Art and Religion
GEP0112 Classical Turkish Art and Artists
GEP0113 European Art
GEP0114 Fine Arts in Turkey
GEP0115 Introduction to Art History
GEP0121 Introduction to Theatre
GEP0122 Shakespeare and Contemporary Performance
GEP0123 Special Topics in Theatre
GEP0124 Turkish Theatre
GEP0131 Introduction to Classical Music
GEP0132 Trends in Classical Music
GEP0133 20th Century Music
GEP0134 Introduction to Turkish Classical Music
GEP0135 Musics of the World
GEP0201 City and Culture
GEP0202 History of Istanbul as an Imperial City
GEP0203 Globalization and Istanbul
GEP0204 Istanbul in Social and Historical Perspectives
GEP0205 Unfolding the Layers of Berlin
GEP0206 Virtual Discovery of İstanbul
GEP0211 City and Landscape
GEP0301 Innovative Career Development
GEP0302 Dale Carnegie Strictly Business: Dale Carnegie Course
GEP0303 TMI Project Your Life Ahead
GEP0304 Music Business and Turkish Music Industry
GEP0305 Communication Practices
GEP0306 News Agency Journalism
GEP0307 Maritime Culture and Amateur Seamanship
GEP0312 Special Topics in E-sports
GEP0313 The Impact of Science and Technology Policies on Technology Management
GEP0314 Innovation and Creativity
GEP0315 Developing Entrepreneurship in Personality
GEP0320 Introduction to the 2030 Agenda: A New Agenda for a Sustainable World
GEP0366 Practicing Sustainability
GEP0379 Sustainability and Business Ethics
GEP0401 Arabic I
GEP0402 Arabic II
GEP0403 French I
GEP0404 French II
GEP0405 German I
GEP0406 German II
GEP0407 Introduction to Japanese Language and Culture I
GEP0408 Introduction to Japanese Language and Culture II
GEP0409 Italian I
GEP0410 Italian II
GEP0411 Modern Chinese I
GEP0412 Modern Chinese II
GEP0413 Ottoman Turkish I
GEP0414 Ottoman Turkish II
GEP0415 Russian I
GEP0416 Russian II
GEP0417 Spanish I
GEP0418 Spanish II
GEP0419 Persian I
GEP0420 Persian II
GEP0421 Georgian I
GEP0422 Georgian II
GEP0423 Greek I
GEP0424 Greek II
GEP0425 Hebrew I
GEP0426 Hebrew II
GEP0427 Arabic III
GEP0428 Arabic ıv
GEP0429 Persian III
GEP0430 Persian IV
GEP0431 Turkish Sign Language
GEP0432 English for Specific Purposes I
GEP0433 English for Specific Purposes II
GEP0434 Turkish Sign Language II
GEP0435 German III
GEP0436 German IV
GEP0437 Latin I
GEP0438 Latin II
GEP0439 Russian III
GEP0440 Russian IV
GEP0441 Korean I
GEP0442 Korean II
GEP0501 Anatolian Civilizations
GEP0502 Great Discoveries and Inventions in the History of Science
GEP0503 Greek and Turkish Relations in the Aegean
GEP0504 History of Food
GEP0505 History of Mediterranean World
GEP0506 History of the Modern Middle East
GEP0507 Orientalism
GEP0508 Wars That Change History
GEP0509 XX. Century Political History
GEP0510 Contemporary Germany– History, Politics and Society since 1945
GEP0511 European History
GEP0513 History of Religions
GEP0514 Ottoman Cultural History
GEP0515 New Religious Movements
GEP0516 Recent History of Turkish Modernization and Democracy
GEP0601 Communication in Local Governments
GEP0602 Community Service Applications
GEP0603 Current Political Issues and Leaders
GEP0604 Interpersonal Communication
GEP0605 Popular Culture
GEP0606 Prejudice and Aggression
GEP0607 Ethics
GEP0608 European Integration and Turkish-European Relations
GEP0609 Alliance of Civilizations
GEP0610 Innovative Leadership
GEP0611 Effective Skills for Communication
GEP0612 Political Communication Campaigns
GEP0613 Elections and Campaign Management
GEP0614 Social Media Management
GEP0615 Perception Management
GEP0616 Traffic and Road Safety
GEP0617 International Food Culture
GEP0618 Communication and Stress Management
GEP0619 Using Media for Communication
GEP0620 Visual Literacy
GEP0621 Internal Communication and Innovation Management
GEP0622 Creative Thinking and Entrepreneurship
GEP0623 Fashion and Media
GEP0624 Animal Ethics and Speciesism
GEP0625 Games and Culture
GEP0631 Sustainability and Climate Action
GEP0633 Environment and Sustainable Development
GEP0634 Exploring the Future of Agriculture
GEP0638 Topics in Communication Management
GEP0639 Understanding the Food
GEP0640 Towards Zero Hunger (SDG 2)
GEP0641 Genesis of Life
GEP0701 Creative Literature
GEP0702 Critical Thinking and Literary Criticism
GEP0703 Contemporary Turkish Literature
GEP0704 Trends in Literature
GEP0705 Literature and Society
GEP0706 Modern Turkish Novel and Story
GEP0707 Modern Turkish Poetry
GEP0708 Turkish Folk Literature
GEP0709 The Lives of Turkish Intellectuals
GEP0710 Turkish Poets and Poems
GEP0801 20th Century History of Thought
GEP0802 Aesthetic and Philosophy
GEP0803 Contemporary Philosophy
GEP0804 Islamic Philosophy
GEP0805 Ontology
GEP0806 Philosophy of Life
GEP0807 Political Philosophy
GEP0808 Philosophy of Religion
GEP0809 Strategic Roadmaps and Innovation
GEP0810 Systems-Design Thinking and Management
GEP0811 Readings in Philosophy
GEP0821 Classical Logic
GEP0822 Logic I
GEP0823 Logic II
GEP0824 Modern Logic
GEP0825 Logic and Computer Applications
GEP0901 History of Culture
GEP0902 Business Seminar
GEP1005 History of Civilization I
GEP1006 History of Civilization II
GEP1516 Recent History of Turkish Modernization and Democracy
GEP1633 Environment and Sustainable Development
GEP1634 Exploring the Future of Agriculture

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV1621 Business Strategy and Economics 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I 2 2 3 4
HST1001 Atatürk's Principles and History of Turkish Republic I 2 0 2 2
PRL1111 Theories of Media and Communication I 3 0 3 5
PRL1113 Introduction to Public Relations 3 0 3 7
SOC1053 Sociology 3 0 3 5
TLL1003 Turkish Language and Literature I 2 0 2 2
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ENG1004 Communication Skills and Academic Reporting II 2 2 3 3
HST1002 Atatürk's Principles and History of Turkish Republic II 2 0 2 2
LAW1156 Child Law and Child Psychology 0 0 0 1
PRL1502 Integrated Marketing Strategy 3 0 3 5
PRL1504 Organization, Management and Communication 3 0 3 7
PSY1004 Essentials of Psychology 3 0 3 5
TLL1004 Turkish Language and Literature II 2 0 2 2
VCD1112 Art, Culture and Society 3 0 3 5
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
PRL2113 Public Relations Writing I 2 2 3 7
PRL2117 Media Relations and Planning 3 0 3 5
PRL2123 Creativity and Critical Thinking 3 0 3 6
PRL2517 Society, Public Engagement and Ethics 3 0 3 6
PRL2525 Research in Social Sciences 3 0 3 6
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2615 Persuasion 3 0 3 7
PRL2120 Public Relations Writing II 2 2 3 7
PRL2224 Public Relations Theory 3 0 3 5
PRL2422 Account Management 3 0 3 6
PRL2426 Basic Graphic Design 3 0 3 5
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
PRL3531 Public Relations Management and Strategy 3 0 3 5
Non-Departmental Elective 3 5
Departmental Elective 3 5
GE-Elective 3 5
Departmental Elective 3 5
GE-Elective 3 5
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
PRL3554 Public Relations Cases 3 0 3 5
Non-Departmental Elective 3 5
Departmental Elective 3 5
GE-Elective 3 5
GE-Elective 3 5
Non-Departmental Elective 3 5
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
PRL4211 Advanced Studies in Public Relations I 3 0 3 6
PRL4511 Public Relations Campaigns I 3 2 4 9
PRL4990 Internship I 0 0 0 5
Departmental Elective 3 5
Departmental Elective 3 5
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
PRL4212 Advanced Studies in Public Relations II 3 0 3 7
PRL4512 Public Relations Campaigns II 3 2 4 9
PRL4991 Internship II 0 0 0 5
Departmental Elective 3 5
GE-Elective 3 4
Total 30

Program Director (or Equivalent)


PUBLIC RELATIONS AND PUBLICITY - SCHOOL OF COMMUNICATIONS

Assoc. Prof. İDİL KARADEMİRLİDAĞ SUHER
Head of Department

SCHOOL OF COMMUNICATIONS
E-Mail: ikaradem@bahcesehir.edu.tr
Telephone: +90