MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4642 | Ad Game | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ÇAKIR AKER |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Course Objectives: | Advertisement industry has evolved into a different phenomenon in which the interaction became the essence of ads and customer relations. Since the age of industrialization and post-industrial society, the common knowledge was to advertise through impressions and pre-planned messages towards masses yet the new technological developments and especially the video games opened up a new world for advertisers. In this course, the use of both the use of entertainment technologies and mobile apps for ads will be discussed while a brief history on how the advertisement business have evolved into what we are witnessing today is explained and inspected. Additionally, terms such as influencer marketing, appvertising, game design principles and gamification is discussed. Lessons are usually going to be conducted via presentations and discussions. There will be also some extra projects during the course. |
The students who have succeeded in this course; The students who have succeeded in this course will; 1- Provide basic framework and common language for online advertising and advergaming 2- Deliver various adgames and case studies for gainning new perspectives 3- Get familiar with the attributes and guidelines of adgames 4- Enable students in integrating adgame strategies in their respective ad campaigns |
Course countens is the examining the content of the course to consider the disciplines of advertising and gaming with a holistic perspective and to examine advertising in games. |
Week | Subject | Related Preparation | |
1) | Social Networks and Leaderboards | Reading the pages between 45-62 of the main course book. | |
1) | Introduction: Game Mechanics | Reading the pages between 9-28 of the main course book. | |
2) | Passive Play | Reading the pages between 31-43 of the main course book. | |
4) | Funware Mechanics: Points and Beyond | Reading the pages between 65-91 of the main course book. | |
5) | Prizes and Games of Chance | Reading the pages between 91-108 of the main course book. | |
6) | Multiplayer Games | Reading the pages between 117-123 of the main course book. | |
7) | Midterm Exam | ||
8) | Know Thy Player | Reading the pages between 141-161 of the main course book. | |
9) | The Future of the Gamers: Generation G | Reading the pages between 161-177 of the main course book. | |
10) | Licesing and Product Placement | Reading the pages between 173-199 of the recomended book. | |
11) | Motivating Sales With Funware | Reading the pages between 181-194 of the main course book. | |
12) | Games in Business | Reading the pages between 197-202 of the main course book. | |
13) | Ethical Issues About Advergames | Reading the pages between 223-230 of the recomended book. | |
14) | Anti-Advergame | Reading the pages between 223-230 of the recomended book. |
Course Notes: | "Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests" Gabe Zichermann, Joselin Linder "Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising" Gerald Marolf |
References: | Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014). The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32, 276-283. Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112. Moore, E. S. (2006). It's child's play: Advergaming and the online marketing of food to children. Henry J. Kaiser Family Foundation. Marolf, G. (2007). Advergaming and in-game advertising: An approach to the next generation of advertising. Vdm Verlag. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 60 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 13 | 6 | 78 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 4 | 4 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 4 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |