| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4640 | Mobile Advertising | Fall | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜL ŞENER |
| Course Objectives: | The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it. |
|
The students who have succeeded in this course; Upon completing this course, students will; 1- Gain competency in basic mobile advertising terminology. 2- Recognize the components of the mobile advertising ecosystem. 3- Understand the functioning of mobile advertising. 4- Identify different mobile advertising outlets. 5- Gain knowledge of mobile advertising strategy and measurement. 6- Recognize the drivers for current digital consumers and their implications for mobile advertising. 7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet |
| This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course | ||
| 2) | Definition and scope of digital – Part 1 | Selected reading from the course book. | |
| 3) | Definition and scope of digital – Part 2 | Selected reading from the course book. | |
| 4) | Players of digital advertising – Part 1 | Selected reading from the course book. | |
| 5) | Players of digital advertising – Part 2 | Selected reading from the course book. | |
| 6) | Mobile Advertising in a nutshe | Selected reading from the course book. | |
| 7) | Digital advertising channels & tools | Selected reading from the course book. | |
| 8) | Presentations | ||
| 9) | Presentations | ||
| 10) | Digital advertising measurement tools & KPI’s | Selected reading from the course book. | |
| 11) | Digital media planning and measurement | Selected reading from the course book. | |
| 12) | Digital strategy planning – Part 1 | Selected reading from the course book. | |
| 13) | Digital strategy planning – Part 2 | Selected reading from the course book. | |
| 14) | Final review before final exam. | Selected readings from the course book. | |
| Course Notes: | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Internet Marketing Essentials Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook Commercial Communication in the Digital Age |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 35 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 45 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentations / Seminar | 1 | 4 | 4 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 138 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |