| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3635 | TV Advertising | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor SİNEM İNCE |
| Course Lecturer(s): |
Instructor SİNEM İNCE |
| Course Objectives: | ADV3645 course aims to evaluate creativity, TV platforms features and visual expression information together. It is aimed to provide gains on the social reflection and impact of Tv commercials |
|
The students who have succeeded in this course; 1. Students will be able to analyses advertising target and relation between research skills and production tools. 2. Students will be able to desing a new visual wold works with research results. 3. Students will be able to learn relationship between imagination and script writing. Students will be able begin to script writig for use words and visuality passage combine to visual signs. 4. Students can recognize the spesific types of goals and objectives in tv ads and target. Students can begin to define emotions and design to production. 5. Students will be able to begin to use technical equipment for the coordinate motor-skills. 6. Students can tv ads for analysis to target and goals.Students will be able to analyses how to sight, sound and motion calls emotions. 7. Students will be able to put the implementation steps of a prodction and create a strategy of visuality. 8. Students will be able to put the implementation steps of a prodction and create a strategy of visuality. And students will able to create tv ads. Students ready to learn relationship between dreams will be realize with production tools. 9. Students can be watch visual variety for to begin connect advertising skills and video production tools. Thet start to create thier own films. And students will be learn to how to art tools works in produciton skills. |
| This course is designed to cover the theoretical production steps, writing processes and practical filming processes from using the camera to editing a tv commercial film. |
| Week | Subject | Related Preparation | |
| 1) | Introduciton What is your target in Production ? Part I How can you find information? | ||
| 2) | What is your target in Production ? Creative idea, writing ,storyboard and first step to production | Please visit forum on itslearning | |
| 3) | What is your target in Production ? Script writing and script reading | ||
| 4) | Workshop with producer / what’s the pre-production ? | Try to find 4 different Tv ad and check production tolls | |
| 5) | Television, Future and Advertising | ||
| 6) | Production Overview Part II Camera-grafics | ||
| 7) | MIDTERM Video Production Overview Part III Lighting-Voice- | Camera angles,meaning and emotions pls shoot video2 minute in your daily life pls check your midterm project details. | |
| 8) | Video Production Overview Last Part Editing /post production | Pls setting and shoot videos to understand day time lighting Midterm exam+midterm project(powerpoint) | |
| 9) | How does Video Production Process Work in AD ? | ||
| 10) | Technic creativity and solutions Relations between art and frames | Greenbox, camera and editing technics and how is it work with story telling. Pls find 2 different ad and change editing write forum | |
| 11) | Which mistakes are done while tarketing tv audience? | ||
| 12) | first step to make your own filmm | Start to work your script and produciton | |
| 13) | Television, digital platforms and brand visibility (produc placement, advertiorials, advertising publications) | before to course pls Pls watch tv program, tv series | |
| 14) | Final Exam and Final Project | ||
| Course Notes: | Monetizing 21th century Television Frank A. Aycock Media Culture James Monaco Film directing shot by shot Steven Dougla Katz Make movies with your iphoe Ben Harvell |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 10 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 20 | |
| PERCENTAGE OF FINAL WORK | % 80 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 12 | 36 | |
| Presentations / Seminar | 3 | 9 | |
| Project | 12 | 36 | |
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 3 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 3 | |
| Total Workload | 129 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |