| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IB4612 | Cross Cultural Studies in Consumer Behavior | Spring | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Objectives: | The course is intended to acquaint the students with what you, as a marketer, need to know to understand the role of meeting the consumer's needs and wants in the development of international marketing strategy, as well as what it means to be a consumer in a market-oriented society in the globalized world. Along with the understanding of the course, the students will understand the concept of culture and subcultures and how they are applied in international marketing strategy making. |
|
The students who have succeeded in this course; I. Gains an understanding of fundamental consumer behavior (CB) concepts in both theory and empirical research. II. Learn how to practically apply this knowledge to real-world strategic marketing management decision making. III. Uses knowledge of CB in the marketplace to become a better consumer via heightened self-consciousness of the forces at work (both internally in your psychological set and externally in your social environment) whenever you are engaged in the global marketplace. IV. Understand cultures and how they change CB theory and practice. V. Becomes familiar with the literature in and other information sources on CB from a cultural perspective. VI. Makes you more aware of social and psychological influences on your everyday life with respect to cultural differences. VII. Increases familiarity with the use of the Internet, e-commerce, and information technology with respect to the changing global consumer marketplace. |
| Class sessions will involve a variety of teaching techniques. Much of our class time will be spent discussing the various exercises. In order to get ready for active classroom involvement, reading the assigned material prior to attending class and to work through any assigned experiential applications exercises and cases so that the students are better prepared to raise questions, to answer questions, and to intelligently contribute to class discussions. |
| Week | Subject | Related Preparation | |
| 1) | An Introduction to Consumer Behavior consumer society | Notes from the book and presentation | |
| 2) | Shopping, buying and evaluating | Notes from the book and presentation | |
| 3) | Perception | Notes from the book and presenation | |
| 4) | The self | Notes from the book and presentation | |
| 5) | Motivation, values and lifestyle | Notes from the book and presentation | |
| 6) | Learning and memory | Notes from the book and presentation | |
| 7) | Attitudes and Individual Decision-Making | Notes from the book and presentation | |
| 8) | Review | Notları from the book and presentation | |
| 9) | Group influence and opinion leadership | Notes from the book and presentation | |
| 10) | European family structures, household decision-making and age cohorts | notes from the book and presentation | |
| 11) | Income and social class | notes from the book and presentation | |
| 12) | Culture and European Lifestyles | notes from the book and presentation | |
| 13) | Cultural Change Processes | notes from the book and presentation | |
| 14) | New times, new consumers | notes from the book and presentation | |
| Course Notes: | Solomon, M.; Bamossy, G.; Askergaard, S.; and Hogg, M.K. (2010). Consumer Behavior: A European Perspective. 4th Ed. Prentice Hall |
| References: | Graham, J. (2010). Critical Thinking in Consumer Behavior: Cases and Experiential Exercises. 2nd Ed. Prentice Hall. Evans, M.M.; Foxall, G. and Jamal, A. (2009) Consumer Behavior. 2nd Ed. Wiley |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 15 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 1 | % 15 |
| Homework Assignments | 1 | % 15 |
| Presentation | % 0 | |
| Project | 1 | % 15 |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 45 | |
| PERCENTAGE OF FINAL WORK | % 55 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 1 | 10 | 10 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 20 | 20 |
| Homework Assignments | 4 | 4 | 16 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 132 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |