BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA1012 Business Communications Spring 3 0 3 8
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Must Course
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. HAVVA PINAR İMER
Course Lecturer(s): Prof. Dr. AHMET ERKUŞ
Prof. Dr. RIFAT KAMASAK
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Course Objectives: The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication.

Learning Outputs

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explain the role of verbal and written communication for day-to-day operations as well as for personal career success.
2. Describe and evaluate various listening approaches.
3. Explain and implement interpersonal skills to build positive relationships.
4. Analyze interview situations and act accordingly.
5. Describe various types of meetings and be able to conduct a meeting including preparation and follow- ups.

Course Content

The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Communication at Work Adler et al. Ch. 1
2) Communication, Culture and Work Adler et al. Ch. 2
3) Personal Skills: Listening Adler et al., Ch. 3
4) Personal Skills: Verbal & Nonverbal Messages Adler et al., Ch. 4
5) Personal Skills: Interpersonal Skills and Success Adler et al., Ch. 5
6) Personal Skills: Principles of Interviewing Adler et al., Ch. 6
7) Working in Groups: Leading and Working in Teams Adler et al., Ch. 7
8) Midterm Exam
9) Working in Groups: Effective Meetings Adler et al., Ch. 8
10) Making Effective Presentations: Developing and Organizing the Presentation Adler et al., Ch. 9
11) Making Effective Presentations: Delivering the Presentation Adler et al., Ch. 11
12) Making Effective Presentations: Types of Business Presentations Adler et al., Ch. 12
13) How to Write Effective CVs
14) Group Project Presentations

Sources

Course Notes: Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education.
References: Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 1 % 0
Homework Assignments 1 % 5
Presentation % 0
Project 1 % 25
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 35
PERCENTAGE OF FINAL WORK % 65
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 10 2 20
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 13 4 52
Presentations / Seminar 1 10 10
Project 1 25 25
Homework Assignments 1 5 5
Quizzes 0 0 0
Preliminary Jury 0 0 0
Midterms 1 2 2
Paper Submission 1 41 41
Jury 0 0 0
Final 1 3 3
Total Workload 200

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions 1
2) Having problem solving skills and developing necessary analytical attitude 1
3) Comprehending theoretical arguments along with counter arguments in detail 2
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education 2
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork 5
7) Increasing efficiency rate in business environment 1
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business 1
10) Being aware of the effects of globalization on society and business while deciding 2
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life 3
13) Possessing managing skills and competence 3
14) Deciding with the awareness of the legal and ethical consequences of business operations 1
15) Expressing opinions that are built through critical thinking process in business and academic environment 4