| LOGISTIC MANAGEMENT | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4311 | Strategic Management | Fall | 3 | 0 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Prof. Dr. RIFAT KAMASAK Dr. Öğr. Üyesi SERKAN GÜRSOY Instructor MARKUS CHRISTIAN SLEVOGT Prof. Dr. İPEK ALTINBAŞAK FARİNA |
| Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
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The students who have succeeded in this course; Students who successfully complete this course; 1. Knows the importance and necessity of strategic management in terms of institutions. 2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning. 3. To be able to analyze internal and external environment in order to create strategies. 4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation. 5. Strategies can be created with different perspectives and can use information about their implementation. 6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective. |
| 1st Week: Introduction. 2nd Week: Basic concepts of strategic management. 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. 4th Week: Environmental scanning: Analyzing the macro-environment. 5th Week: Environmental scanning: Analyzing the competitive environment. 6th Week: Internal scanning: Organizational analysis. 7th Week: Strategy formulation: Situational analysis (SWOT). 8th Week: Midterm 9th Week: Generating alternative strategies using a SWOT matrix. 10th Week: The generic competitive strategies and cooperative strategies. 11th Week: Corporate strategy and directional strategy. 12th Week: International entry, stability and retrenchment strategies. 13th Week: Portfolio analysis. 14th Week: General wrap-up. |
| Week | Subject | Related Preparation | |
| 1) | 1st Week: Introduction. | ||
| 2) | 2nd Week: Basic concepts of strategic management. | ||
| 3) | 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. | ||
| 4) | 4th Week: Environmental scanning: Analyzing the macro-environment: | ||
| 5) | 5th Week: Environmental scanning: Analyzing the competitive environment. | ||
| 6) | 6th Week: Internal scanning: Organizational analysis. | ||
| 7) | 7th Week: Strategy formulation: Situational analysis (SWOT). | ||
| 8) | 8th Week: Review | ||
| 9) | 9th Week: Generating alternative strategies using a SWOT matrix. | ||
| 10) | 10th Week: The generic competitive strategies and cooperative strategies | ||
| 11) | 11th Week: Corporate strategy and directional strategy | ||
| 12) | 12th Week: International entry, stability and retrenchment strategies. | ||
| 13) | 13th Week: Portfolio analysis. | ||
| 14) | 14th Week: General wrap-up. | ||
| Course Notes: | Required Texts: Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill. Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall. |
| References: | İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul. Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık. Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 5 | % 15 |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 45 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 40 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 108 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | 5 | 10 | |
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 162 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To correctly identify the problems and to be able to ask the correct questions | 5 |
| 2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems | 5 |
| 3) | To be able to identify business processes and use them to increase the productivity in logistics system. | 3 |
| 4) | To be fully prepared for a graduate study | 2 |
| 5) | Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world | |
| 6) | To understand the components of logistics as well as the importance of the coordination among these components. | |
| 7) | To know the necessary ingredients for improving the productivity in business life | 3 |
| 8) | To think innovatively and creatively in complex situations | 4 |
| 9) | To act and think both regionally and internationally | 3 |
| 10) | To understand the demands and particular questions of globalization | 3 |
| 11) | Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. | 3 |
| 12) | To be able to use at least one foreign language both for communication and academic purposes | 4 |
| 13) | To acquire leadership qualities but also to know how to be a team member | 2 |
| 14) | To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment | 3 |