BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4311 Strategic Management Fall 3 0 3 7
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Must Course
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AHMET ERKUŞ
Course Lecturer(s): Prof. Dr. RIFAT KAMASAK
Dr. Öğr. Üyesi SERKAN GÜRSOY
Instructor MARKUS CHRISTIAN SLEVOGT
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Course Objectives: Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outputs

The students who have succeeded in this course;
Students who successfully complete this course;
1. Knows the importance and necessity of strategic management in terms of institutions.
2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning.
3. To be able to analyze internal and external environment in order to create strategies.
4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation.
5. Strategies can be created with different perspectives and can use information about their implementation.
6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective.

Course Content

1st Week: Introduction.
2nd Week: Basic concepts of strategic management.
3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4th Week: Environmental scanning: Analyzing the macro-environment.
5th Week: Environmental scanning: Analyzing the competitive environment.
6th Week: Internal scanning: Organizational analysis.
7th Week: Strategy formulation: Situational analysis (SWOT).
8th Week: Midterm
9th Week: Generating alternative strategies using a SWOT matrix.
10th Week: The generic competitive strategies and cooperative strategies.
11th Week: Corporate strategy and directional strategy.
12th Week: International entry, stability and retrenchment strategies.
13th Week: Portfolio analysis.
14th Week: General wrap-up.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1st Week: Introduction.
2) 2nd Week: Basic concepts of strategic management.
3) 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4) 4th Week: Environmental scanning: Analyzing the macro-environment:
5) 5th Week: Environmental scanning: Analyzing the competitive environment.
6) 6th Week: Internal scanning: Organizational analysis.
7) 7th Week: Strategy formulation: Situational analysis (SWOT).
8) 8th Week: Review
9) 9th Week: Generating alternative strategies using a SWOT matrix.
10) 10th Week: The generic competitive strategies and cooperative strategies
11) 11th Week: Corporate strategy and directional strategy
12) 12th Week: International entry, stability and retrenchment strategies.
13) 13th Week: Portfolio analysis.
14) 14th Week: General wrap-up.

Sources

Course Notes: Required Texts: Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill. Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall.
References: İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul. Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık. Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 5 % 15
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 45
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 15 108
Presentations / Seminar
Project
Homework Assignments
Quizzes 5 10
Preliminary Jury
Midterms 1 2
Paper Submission
Jury
Final 1 2
Total Workload 162

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions 5
2) Having problem solving skills and developing necessary analytical attitude 5
3) Comprehending theoretical arguments along with counter arguments in detail 3
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education 4
5) Applying theoretical concepts in project planning 2
6) Communicating efficiently by accepting differences and carrying out compatible teamwork 2
7) Increasing efficiency rate in business environment 4
8) Developing innovative and creative solutions in face of uncertainty 5
9) Researching to gather information for understanding current threats and opportunities in business 5
10) Being aware of the effects of globalization on society and business while deciding 5
11) Possessing digital competence and utilizing necessary technology 2
12) Communicating in at least one foreign language in academic and daily life 2
13) Possessing managing skills and competence 5
14) Deciding with the awareness of the legal and ethical consequences of business operations 3
15) Expressing opinions that are built through critical thinking process in business and academic environment 5