| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4214 | E-Business and Internet Marketing | Fall Spring |
3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Prof. Dr. İPEK ALTINBAŞAK FARİNA |
| Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1 Identify problems and opportunities regarding e-business 2 Take a critical point of view 3 Create new ideas 4 Evaluate these ideas 5 Familiarize with e-marketing strategies 6 Describe in a professional way how the idea can be implemented and turned to a e-business. 7 Build marketing strategies for different types of e-businesses. |
| Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to Internet Marketing | ||
| 2) | History of the www, Internet Basics | ||
| 3) | Digital Business Models | ||
| 4) | Marketing Mix & Digital Media | ||
| 5) | Services Industries at the www | ||
| 6) | e- Commerce, Payments, Security, Legal and Ethical Issues | ||
| 7) | Review | ||
| 8) | Principles of Webpage Design | ||
| 9) | Changing Rules of Marketing, Advertising and PR | ||
| 10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | ||
| 11) | Blogs, Microblogs, Forums, Wikies, Podcasting | ||
| 12) | Search Engine Optimization | ||
| 13) | Mobile Marketing | ||
| 14) | The Future of e-Business | ||
| Course Notes: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
| References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 30 |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 30 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 41 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 71 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | |||
| Total Workload | 112 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |