| LOGISTIC MANAGEMENT | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA3567 | Principles of Marketing | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Prof. Dr. İPEK ALTINBAŞAK FARİNA Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Dr. Öğr. Üyesi BAŞAK AKDEMİR Prof. Dr. AHU ERGEN Prof. Dr. ELİF OKAN |
| Course Objectives: | The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explains the basic concepts and theories of the marketing discipline with an interdisciplinary perspective. 2. Understands the interaction between market and customer within the marketing system. 3. Knows the importance of marketing information and market research methods 4. Can explain why and how consumer behavior occurs 5. Knows market segmentation, targeting and positioning 6. Knows the elements of the marketing mix 7. Understands competitive analysis and marketing strategies on a global and local scale |
| Week | Subject | Related Preparation | |
| 1) | Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships | ||
| 2) | Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights | ||
| 3) | Understanding Consumer Markets and Consumer Buyer Behavior | ||
| 4) | Analyzing Business Markets and Business Buyer Behavior | ||
| 5) | Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers | ||
| 6) | Understanding the strategies associated with Products, Services, and Brands: Building Customer Value | ||
| 7) | Identifying the process of developing New Products and Managing the Product Life Cycle | ||
| 8) | Learning to design Pricing Strategies in order to Understand and Capture Customer Value | ||
| 9) | Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling | ||
| 10) | Learning to Communicate Customer Value through the use of Advertising and Public Relations | ||
| 11) | Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships | ||
| 12) | Finding ways in Creating Competitive Advantage | ||
| 13) | Getting acquianted with The Global Marketplace | ||
| 14) | Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics | ||
| Course Notes: | Principles of Marketing, 14/E Kotler & Armstrong 2012 | Prentice Hall | Published: 01/27/2011 ISBN-10: 0132167123 | ISBN-13: 9780132167123 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 3 | % 5 |
| Homework Assignments | 7 | % 10 |
| Presentation | 3 | % 15 |
| Project | 2 | % 20 |
| Seminar | % 0 | |
| Midterms | 20 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 25 | % 25 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | 7 | 7 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 13 | 13 | |
| Paper Submission | |||
| Jury | |||
| Final | 16 | 66 | |
| Total Workload | 128 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To correctly identify the problems and to be able to ask the correct questions | 4 |
| 2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems | 4 |
| 3) | To be able to identify business processes and use them to increase the productivity in logistics system. | |
| 4) | To be fully prepared for a graduate study | 3 |
| 5) | Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world | 1 |
| 6) | To understand the components of logistics as well as the importance of the coordination among these components. | |
| 7) | To know the necessary ingredients for improving the productivity in business life | 4 |
| 8) | To think innovatively and creatively in complex situations | 4 |
| 9) | To act and think both regionally and internationally | 4 |
| 10) | To understand the demands and particular questions of globalization | 3 |
| 11) | Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. | 4 |
| 12) | To be able to use at least one foreign language both for communication and academic purposes | 4 |
| 13) | To acquire leadership qualities but also to know how to be a team member | 4 |
| 14) | To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment | 5 |