| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA2312 | Business Research Methods | Spring | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
| Course Objectives: | This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf. |
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The students who have succeeded in this course; I. Helps students understand the business and marketing research process and why it takes time and money to do it right. II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results. III. Improves teaming and group effectiveness skills. IV. Develops skills in obtaining and interpreting secondary data using internet and library sources. V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results. VI. Improves written and verbal communication skills. VII. Builds up the knowledge of data analysis techniques. |
| 1st Week: Introduction and Early Phases of Business/Marketing Research 2nd Week: Defining the Business/Marketing Research Problem 3rd Week: Research Design 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research 5th Week: Descriptive Research Design: Survey and Observation 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques 8th Week: Midterm 9th Week: Questionnaire Form Design 10th Week: Sampling: Design and Procedures 11th Week: Data Analysis: Examining Differences and Investigating Associations 12th Week: Qualitative Data Analysis 13th Week: Data Analysis by SPSS: Preliminary Steps 14th Week: Report writing |
| Week | Subject | Related Preparation | |
| 1) | 1st Week: Introduction and Early Phases of Business/Marketing Research | ||
| 2) | 2nd Week: Defining the Business/Marketing Research Problem | ||
| 3) | 3rd Week: Research Design | ||
| 4) | 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research | ||
| 5) | 5th Week: Descriptive Research Design: Survey and Observation | ||
| 6) | 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling | ||
| 7) | 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques | ||
| 8) | 8th Week: Review | ||
| 9) | 9th Week: Questionnaire Form Design | ||
| 10) | 10th Week: Sampling: Design and Procedures | ||
| 11) | 11th Week: Data Analysis: Examining Differences and Investigating Associations | ||
| 12) | 12th Week: Qualitative Data Analysis | ||
| 13) | 13th Week: Data Analysis by SPSS: Preliminary Steps | ||
| 14) | 14th Week: Report writing | ||
| Course Notes: | Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition. |
| References: | Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 5 | % 25 |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 45 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 40 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 56 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | 5 | 5 | |
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 105 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 5 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 5 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 4 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 4 |
| 5) | Applying theoretical concepts in project planning | 4 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 5 |
| 7) | Increasing efficiency rate in business environment | 1 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 5 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 4 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 5 |
| 11) | Possessing digital competence and utilizing necessary technology | 2 |
| 12) | Communicating in at least one foreign language in academic and daily life | 2 |
| 13) | Possessing managing skills and competence | 5 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 2 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 5 |