| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA1011 | Introduction to Business | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. HAVVA PINAR İMER |
| Course Lecturer(s): |
Prof. Dr. AHMET ERKUŞ Prof. Dr. RIFAT KAMASAK Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Assoc. Prof. HAVVA PINAR İMER |
| Course Objectives: | The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.” |
|
The students who have succeeded in this course; Upon the completion of the course, students will learn: 1. the basic business terminology 2. the dynamics in the environment within which a business operates 3. social and ethical responsibility of businesses 4. the ownership of businesses and business structures 5. the role of management in a business setting and its functions 6. the major business functions including operations, marketing and finance |
| The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course | ||
| 2) | The Business Environment | Ebert & Griffin, Ch.1 | |
| 3) | Business Ethics and Social Responsibility | Ebert & Griffin, Ch.2 | |
| 4) | Entrepreneurship, New Ventures and Business Ownership | Ebert & Griffin Ch.3 | |
| 5) | The Global Context of Business | Ebert & Griffin, Ch.4 | |
| 6) | Business Management | Ebert & Griffin, Ch.5 | |
| 7) | Organizing the Business | Ebert & Griffin, Ch.6 | |
| 8) | Midterm Exam | ||
| 9) | Operations Management and Quality | Ebert & Griffin, Ch.7 | |
| 10) | Employee Behavior and Motivation | Ebert & Griffin, Ch.8 | |
| 11) | Leadership and Decision Making | Ebert & Griffin, Ch.9 | |
| 12) | Marketing Processes and Consumer Behavior | Ebert & Griffin, Ch.11 | |
| 13) | Marketing, Distributing and Promoting Products | Ebert & Griffin, Chs.12 & 13 | |
| 14) | Finance and Businesses | Ebert & Griffin, Chs. 16 & 17 | |
| Course Notes: | Business Essentials (2017, 11th Global Edition) by Ebert, R. & Griffin, R., Pearson Education. |
| References: | Contemporary Management (2019, 11th Edition) by Gareth R. Jones & Jennifer M. George, McGraw-Hill Education. İşletme Yöneticiliği (2018), Tamer Koçel, 17. Baskı, Beta Yayıncılık. The Financial Times, New York Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and other business periodicals. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 40 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 48 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 14 | 29 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 14 | 63 | |
| Total Workload | 180 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 1 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 1 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 2 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 5 |
| 7) | Increasing efficiency rate in business environment | 1 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 2 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 3 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 3 |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | 5 |
| 13) | Possessing managing skills and competence | 3 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 2 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 2 |