|
Week |
Subject |
Related Preparation |
1) |
Creative and Formal Writing |
Language awareness, conventional rules of formal writing, ways and principles of expression, improving eloborate thinking. |
2) |
Literary Genres |
Academic article
“Lüzumsuz Adam'da Yalnızlığın Toplumsal Dolayımı” by Fatih Altuğ
|
3) |
Literary Genres |
Column writing
Different perspectives from different daily newspapers on an actual event.
|
4) |
Literary Genres |
Interview
Examples on interviews.
|
5) |
Literary Genres |
Essay
“Geceye Övgü” by Gündüz Vassaf “Acıların Çocuğu” by Nurdan Gürbilek
|
6) |
Literary Genres |
Correspondance, excursion, memoirs writing
Ziya’ya Mektuplar by Cahit Sıtkı Tarancı,
An letter of martry
Velosipet ile Bir Cevelan by İbnülcemal Ahmet Tevfik
Seyahatname by Evliya Çelebi.
Günlük by Oğuz Atay
|
7) |
Literary Genres |
Bioghraphy, Autobioghraphy
“Toprak Olmak, Dil Olmak” by Oğuz Demiralp
Türk Casusu İngiliz Kemal Milli Mücadelede by Recai Sanay,
Ben Buradayım: Oğuz Atay’ın Biyografik ve Kurmaca Dünyası by Yıldız Ecevit,
|
8) |
Literary Genres |
Theatre
A radio theatre play by Behçet Necatigil. Examples of Turkish thatre
|
9) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Şemsettin Sami
Namık Kemal
Ahmet Mithat Efendi
Samipaşazade Sezai
Fatma Aliye
Reading: Kürk Mantolu Madonna by Sabahattin Ali
|
10) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Şemsettin Sami
Namık Kemal
Ahmet Mithat Efendi
Samipaşazade Sezai
Fatma Aliye
Analiz Romanı: Kürk Mantolu Madonna, Sabahattin Ali
|
11) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Halide Edip Adıvar
Yakup Kadri Karaosmanoğlu
Reşat Nuri Güntekin
Peyami Safa
Nahit Sırrı Örik
Reading: Kürk Mantolu Madonna by Sabahattin Ali
|
12) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Ahmet Hamdi Tanpınar
Sabahattin Ali
Kemal Tahir
Orhan Kemal
Tarık Buğra
Mahmut Makal
Yusuf Atılgan
Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar
|
13) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Oğuz Atay
Adalet Ağaoğlu
Sevgi Soysal
Yaşar Kemal
Bilge Karasu
Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar
|
14) |
History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Orhan Pamuk
İhsan Oktay Anar
Latife Tekin
Elif Şafak
Hasan Ali Toptaş
Murat Uyurkulak
Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar
|
15) |
Final Exam |
|
16) |
Final Exam |
|
Course Notes: |
Sabahhatin Ali, Kürk Mantolu Madonna, İstanbul: YKY, 2011.
İhsan Oktay Anar, Puslu Kıtalar Atlası, İstanbul: İletişim, 2004.
|
References: |
Ülkü Giray, Türkçeyi Güzel Konuşma Kılavuzu, İstanbul: Bilgi Yayınevi, 2007.
Ömer Asım Aksoy, Dil Yanlışları, İstanbul: İnkılap Kitapevi, 2008.
Metin And, Türk Tiyatro Tarihi: Başlangıçtan 1983’e, İstanbul: İletişim, 2004.
Berna Moran, Türk Romanına Eleştirel Bir Bakış 1/2/3, İstanbul: İletişim, 1999.
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
1 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
1 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
1 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
1 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
1 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
1 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
4 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
1 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
4 |