|
Week |
Subject |
Related Preparation |
1) |
General Knowledge About Language |
The origin of languages, the theories of languages and the relation between language and culture. |
2) |
Grammar |
Phonology |
3) |
Grammar |
Spelling rules |
4) |
Grammar |
Punctuation marks |
5) |
Grammar |
Expression disorder |
6) |
Turkish Culture |
“Türkçe Üzerine”, Alev Alatlı
“Değişen Türkçemiz”
“Türkçe Sorunu”, Murat Belge
|
7) |
Turkish Culture |
“Türkçenin Geleceği”, Hayati Develi
“Türkçenin Güncel Sorunları”, Prof. Dr. Cahit KAVCAR
“Türkçenin Güncel Sorunları”, Prof. Dr. Şükrü Haluk Akalın
|
8) |
Short Story |
“Pandomima”, Sami Paşazade Sezai
“Ecir ve Sabır”, Hüseyin Rahmi Gürpınar
“Ferhunde Kalfa”, Halit Ziya Uşaklıgil
|
9) |
Short Story |
Himmet Çocuk”, Halide Edip Adıvar
“Hanende Melek”, Sabahattin Ali
|
10) |
Short Story |
“Lüzumsuz Adam”, Sait Faik Abasıyanık
“Uyku”, Orhan Kemal
“Parasız Yatılı”, Fürüzan
|
11) |
Short Story |
“Usta Beni Öldürsene”, Bilge Karasu
“Beyaz Mantolu Adam”, Oğuz Atay
|
12) |
Poetry |
The poets and the piece of their poems: Yunus Emre, Hacı Bayram-ı Veli, Pir Sultan Abdal, Kaygusuz Abdal, Karacaoğlan, Dadaloğlu, Âşık Veysel, Fuzuli, Baki, Hayali, Nef’i, Nedim
Bercesteler
|
13) |
Poetry |
The poets and the piece of their poems: Ziya Paşa, Namık Kemal, Tevfik Fikret, Ahmet Haşim, Ziya Gökalp, Mehmet Akif Ersoy, Faruk Nafiz Çamlıbel, Orhan Veli Kanık, Neyzen Tevfik, Cahit Sıtkı Tarancı |
14) |
Poetry |
Nazım Hikmet, Necip Fazıl Kısakürek, Yahya Kemal Beyatlı, Asaf Halet Çelebi, Atilla İlhan, Özdemir Asaf, Cemal Süreya
Turgut Uyar, Edip Cansever, Fazıl Hüsnü Dağlarca, İlhan Berk, Birhan Keskin
|
15) |
Final Exam |
|
16) |
Final Exam |
|
Course Notes: |
Ders notları. |
References: |
Mehmet Kaplan, Dili ve Kültür, İstanbul: Dergah Yayınları, 2001.
Nihad Sami Banarlı, Türkçenin Sırları, İstanbul: L&M Yayıncılık, 2007.
Doğan Aksan, Türkçenin Gücü, İstanbul: Bilgi Yayınevi, 2001
Tanzimattan Günümüze Türk Öykü Antolojisi, Der. Yaşar Nabi Nayır, Enver Ercan, İstanbul: Varlık, 1994.
Çağdaş Türk Şiiri Antolojisi 1/2, Der. Mehmet Fuat, İstanbul: Adam, 1992.
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
1 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
1 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
1 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
1 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
1 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
1 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
1 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
1 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
1 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
1 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |