PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0824 Modern Logic Spring 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: To make students to be acquainted with the subject-matters and concepts of modern logic and to learn the way of thinking about those subject-matters and concepts.

Learning Outputs

The students who have succeeded in this course;
After successfully completing this course the student will be able
•Recognises problems of modern logic.
•Identifies the relation of modern logic and other disciplines.
•Tells the difference between modern and classic logic. •Correlates between logic and mathematics.
•Tells proposition and reasoning by symbols.

Course Content

Modern logic, Logic of truth function, Method of formal inference, Quantification logic, Philosophy of logic.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Introduction to modern logic Course notes
3) Logic of truth function Course notes
4) Logic of truth function Course notes
5) Logic of truth function Course notes
6) Method of formal inference Course notes
7) Method of formal inference Course notes
8) Quantification logic Course notes
9) Quantification logic Course notes
10) Axiomatic method Course notes
11) Axiomatic method Course notes
12) Problems about logic Course notes
13) Philosophy, science, logic Course notes
14) Philosophy of logic Course notes

Sources

Course Notes:
References: Doğan Özlem, Mantık, İstanbul 1996 Cemal Yıldırım, Mantık ‘Doğru Düşünme Yöntemi’ Bilgi yayınevi Teo Grunberg, Sembolik Mantık, El Kitabı, ODTÜ Geliştirme Vakfı Yayıncılık

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 2 % 20
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 2 10 20
Quizzes 0 0 0
Preliminary Jury 0
Midterms 1 15 15
Paper Submission 0
Jury 0
Final 1 20 20
Total Workload 97

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.