ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0822 | Logic I | Spring Fall |
3 | 0 | 3 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Objectives: | Tomakestudentsto be acquaintedwithsubject-mattersandconcepts of logicandtolearntheway of thinking on thosesubject-mattersandconcepts. |
The students who have succeeded in this course; Thestudentswhosucceeded in thiscourse; Aftersuccessfullycompletingthiscoursethestudentwill be able •Recognises main problems of logic •Explainstherelationbetweenclassiclogicandotherdisciplines •Identify main concepts of philosophyandrelationbetweenthem. •Thinkscorrectandconsistently. •Describestheconceptfully. •Improvesmentalexecution. |
Concept, definition, predicables, proposition, reasoning, fallacies. |
Week | Subject | Related Preparation | |
1) | Definition of logic, arguments in daily life | Course notes | |
2) | Logicalvalidity | Course notes | |
3) | Reasoning | Course notes | |
4) | Short history of logic | Course notes | |
5) | Language andsentence | Course notes | |
6) | Meaning and truth value | Course notes | |
7) | Sentences and relation ship between them | Course notes | |
8) | Standard form | Course notes | |
9) | Direct and indirect arguments | Course notes | |
10) | Predicate logic | Course notes | |
11) | Sentences form in predicatelogic | Course notes | |
12) | Translations | Course notes | |
13) | Modal sentences | Course notes | |
14) | Modal reasoning | Course notes |
Course Notes: | Mantık (Doğru düşünme yöntemi), Cemal Yıldırım, Bilgi Yayınevi, 1999. Önermeler Mantığı, Ali Nesin, Nesin Yayıncılık, 2011. |
References: | Klasik Mantığa Giriş, İbrahim Emiroğlu, Ankara 2004, Klasik Mantık, NecatiÖner, Ankara 1991 Gazali’nin Mantık Anlayışı,İbrahimÇapak, Ankara 2005 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 2 | % 20 |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 20 |
Preliminary Jury | % 0 | |
Final | 1 | % 50 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 0 | 0 | 0 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 2 | 10 | 20 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 15 | 15 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |