PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0806 Philosophy of Life Fall
Spring
3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Assoc. Prof. SONGÜL DEMİR
Course Objectives: The objective of the course is to conduct a philosophical analysis as to the goal and meaning of life and to develop an ability of critical thinking.

Learning Outputs

The students who have succeeded in this course;
1-The acquirement of knowledge.
2-Ability of apprehension.
3-Ability of analytical thinking.
4-Ability to develop a synthesis.
5-Development of creativity.
6-Development of value judgements.
7-Development of personality.

Course Content

What is the goal and meaning of life? What is the role of happiness, pleasure and utility in life? What is freedom and alienation? What is justice and equality? What is morality? What is the source of our moral decisions, actions and choices? How does reason and passion effect our life? What is good and bad in a moral context? What is the meaning of death in relation to life? What is the role of religion in determining the meaning and goal of life? The course aims to inquire into the answers to these questions through the theories of philosophers such as Aristippus, Plato, Aristotle, Epicurus, Zeno, Pyrrho, Sextus, Augustinus, Aquinas, Hobbes, Leibniz, Spinoza, Hume, Kant, Schopenhauer, Nietzsche, Kierkegaard, Mill, Marx, Heidegger and Sartre.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Philosophy
2) Introduction to Philosophy and the Philosophy of Life
3) Ancient Period: Aristippos, Platon Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
4) Ancient Period: Aristotle, Epicurus, Zeno Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
5) Ancient Period: Pyrrho, Aenesedimus, Sextus Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
6) Medieval Period: Augustinus, Aquinas Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
7) Evaluation of Mid-Term Exam Results Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
8) 16.,17. Century: Hobbes, Leibniz, Spinoza Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
9) 18. Century: Hume, Kant Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
10) 19. Century: Nietzsche, Kierkegaard Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
11) 19. Century: Mill, Marx Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
12) 20. Century: Heidegger, Sartre Text Reading: “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer).
13) 20. Century: Heidegger, Sartre II
14) Revision

Sources

Course Notes: Derste alınan notlar : “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer) / Course Notes / Textbooks “Ethics” (edited by David Cooper); “Ethics” (edited by Peter Singer). + Course Notes.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 2 % 50
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 16 2 32
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 0 0 0
Preliminary Jury 0
Midterms 2 5 10
Paper Submission 0
Jury 0
Final 1 10 10
Total Workload 94

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.