PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0805 Ontology Fall
Spring
 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: First of all, the aim of this course is to establish a framework by reasoning upon being with the help of some basic concepts. Then some philosophers who tried to solve the problem of being are going to be analyzed with in this framework. And at last, the problem of being is going to be evaluated in a historical context

Learning Outputs

The students who have succeeded in this course;
After successfully completing this course the student will be able;
To see a philosophical problem and reasoning about it
To identify the problem of human in contemporary philosophy
To look at the problem with texts of the philosopher.
Understanding the problem with the help of a philosophical text.
To put down an evaluation with the help of a philosophical text.
Understanding the current age

Course Content

Metaphysics- Ontology-Theology; Relationship between Being and Essence; Types of Being; The Problem of Universals, The Problem of Freedom; Theories of Being; Border-Line of Knowing

Weekly Detailed Course Contents

Week Subject Related Preparation
1) A general viewto problem of being Reference books
2) Understanding relation between being, science and knowledge Reference books
3) To explain notions of God, being, metaphysics, theology, substance, arche, appearance Reference books
4) To explain the problem of being in terms of history of philosophy and to make classification of the problem Reference books
5) General look to the problem of being in Islamic philosoph Reference books
6) General look to the problem of being in Islamic philosophy Reference books
7) Midterm
8) Analyzing the concept of being in modern philosophy
10) Analyzing the concept of being in contemporary philosophy Reference books
11) Analyzing the concept of being in contemporary philosophy Reference books
12) Analyzing the concept of being in contemporary philosophy Reference books
13) Analyzing existence in the existential philosophy Reference books
14) Analyzing existence in the existential philosophy Analyzing the concept of time and temporarity Reference books

Sources

Course Notes:
References: Varlık Felsefesi, A. Kadir Çüçen, Melek Zeynep Zafer, Adnan Esenyel, Bursa: Ezgi Kitabevi, 2009. İslam Felsefesi Tarihi, ed. Bayram Ali Çetinkaya, Ankara: Grafiker Yayınları, 2012.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 35
Preliminary Jury % 0
Final 1 % 55
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 45
PERCENTAGE OF FINAL WORK % 55
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 1 14
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 0 0 0
Preliminary Jury 0
Midterms 1 20 20
Paper Submission 0
Jury 0
Final 1 30 30
Total Workload 106

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.