| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0803 | Contemporary Philosophy | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Lecturer(s): |
Assoc. Prof. SONGÜL DEMİR Instructor TUĞRUL ÖZKARACALAR |
| Course Objectives: | The aim of this course is to make an introduction to the principles of modern thought from a historical perspective |
|
The students who have succeeded in this course; After successfully completing this course the student will be able •set forth the elements discussed by the philosophers during the last decades •make a study on one of them •Defining contemporary thinking •Determining the various areas of contemporary philosophy •Contemporary philosophers and its thoughts |
| •Neo-Kantianism, philosophy of life, Dilthey, Historism, Hermeneutic Pragmatism, constructivism- |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | What is the contemporary philosophy? | Course Note | |
| 3) | What is the hermenuetik? | Course Note | |
| 4) | W. Dilthey and Gadamer | Course Note | |
| 5) | Marksism and wsetern marxism | Course Note | |
| 6) | G.Lukacs, A Gramschi | Course Note | |
| 7) | Frankfurt School:Adorno ve Horkheimer | Course Note | |
| 8) | Ü habermas and the Theory of Communicative Action | Course Note | |
| 9) | Structuralism, sauussre | Course Note | |
| 10) | R. Barthes | Course Note | |
| 11) | Lacan, althuser | Course Note | |
| 12) | Post modernism: lytord | Course Note | |
| 13) | Post structuralism,: Faucault | Course Note | |
| 14) | J. derrida | Course Note | |
| Course Notes: | |
| References: | " Peter Watson, Ideas – A History From Fire to Freud, Phoenix Paperback, 2006.E. Levinas. Sonsuza Tanıklık (Seçme Metinler). Metis Yayınları, Zaman ve Başka-Metis Yayınları. " "J. Derrida. Toplumbilim 10-Derrida Özel sayısı, Cogito özel sayısı. " |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 30 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 20 | 20 |
| Total Workload | 91 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |