|
Week |
Subject |
Related Preparation |
1) |
General definition and aspects of Turkish oral narrative |
|
2) |
The definitions and aspects of tales and legends |
|
3) |
The comparative aspects of Turkish folktales and world folk tales |
|
4) |
Message-index of tales |
|
5) |
Motif-index of legends |
|
6) |
The example of adaptation of motif-index of narratives |
|
7) |
The example of adaptation of motif-index of narratives |
|
8) |
The example of adaptation of motif-index of legends |
|
9) |
The example of adaptation of motif-index of legends |
|
10) |
The linguistic aspects of narratives |
|
11) |
The reflections of the linguistic aspects of narratives in daily life |
|
12) |
The analyze of narratives |
|
13) |
The analyze of tales |
|
14) |
The analyze of legends |
|
15) |
Final Exam |
|
16) |
Final Exam |
|
Course Notes: |
- |
References: |
-Masallar ve Eğitimsel İşlevleri-Mesaj Index, Muhsine Helimoğlu Yavuz, 5. Baskı Cumhuriyet Kitapları Yayınları, İst. 2009
-Diyarbakır Efsaneleri-Motif Index, Muhsine Helimoğlu Yavuz, 4. Baskı Cumhuriyet Kitapları Yayınları, İst. 2007
-“Mit-Din-Gelenek Aynasında Kadın”, Muhsine Helimoğlu Yavuz, Folklor-Edebiyat C.10, S. 37
-Evvel Zaman İçinde-Anadolu Masalları-1, Muhsine Helimoğlu Yavuz, Can Yay. 2011
-Gel Zaman Git Zaman-Anadolu Masalları-2, Muhsine Helimoğlu Yavuz, Can Yay. 2011
-Zaman Zaman İçinde-Anadolu Masalları-3, Muhsine Helimoğlu Yavuz, Can Yay. 2011
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |