|
Week |
Subject |
Related Preparation |
1) |
General overview to Turkish Poetry at Republic Period |
Ana Çizgileriyle Cumhuriyet Devri Türk Şiirine Teorik Bir Yaklaşım, Adem Çalışkan- http://www.sosyalarastirmalar.com/cilt3/sayi10pdf/caliskan_adem.pdf |
2) |
The founders of modern poetry Yahya Kemal-Ahmet Haşim |
Yahya Kemal ve Ahmet Haşim Rekabeti
http://www.lalilardergi.com/haci-fisfis-yahya-kemal-ve-ahmet-hasim-rekabeti.html
|
3) |
1940 socialist poetry |
1940 KUŞAĞI TOPLUMCU ŞAİRLERİ VE HALK ŞİİRİ
Prof. Dr. Yakup ÇELİK http://www.millifolklor.com/tr/sayfalar/87/08.pdf
|
4) |
Nazım Hikmet and Necip Fazıl Kısakürek |
http://denizykaya.blogcu.com/nazim-hikmet-ve-necip-fazil-kisakurek-atismalari/9904046
http://internetbudur.blogspot.com/2012/03/nazm-hikmet-necip-fazl-ksakurek.html
|
5) |
Great Poetry: Fazıl Hüsnü Dağlarca |
http://dipnotkitap.net/SIIR/SAIRLER/FazilHusnuDaglarca.htm |
6) |
The first new:”Garip” |
http://www.turkceciler.com/garip_akimi.htm |
7) |
independent poets |
http://arifegulsun.blogcu.com/garip-disinda-kalan-bagimsiz-sairler-1940-sonrasi/1368156 |
8) |
General overview to the second new poets |
http://edebiyol.com/ikinci-yeni-siiri-ve-sairleri.html
|
9) |
The second new- The First New distinctions |
http://www.turkceciler.com/turk-edebiyatinda-akimlar.html |
10) |
İlhan Berk-Cemal Süreya-Turgut Uyar |
http://www.turkceciler.com/ikinci-yeni-siiri-ozellikleri-temsilcileri.html |
11) |
Edip Cansever-Sezai Karakoç-Ece Ayhan |
http://www.turkceciler.com/ikinci_yeni_siiri.html |
12) |
Generation of 1960: İsmet Özel-Ataol Behramoğlu |
http://www.edebiyatogretmeni.org/ikinci-yeni-sonrasi-toplumcu-siir-1960-1980/ |
13) |
Generation of 1970 |
http://www.edebiyadvesanatakademisi.com/edebiyad/623-son_d%C3%B6nem_turk_siiri_ve_sairleri.html |
14) |
Turkish Poetry in 1980 since |
http://www.siirpenceresi.com/soylesiler/siirdefterisoylesi.htm |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |