PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0706 Modern Turkish Novel and Story Fall 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Instructor KENAN SAYACI
Course Objectives: This course has a threefold aim: 1) To make students familiar with Turkish literary canons. 2) To give students a general view about modern Turkish literature, novels in specific. 3) To provide students with an analytical approach to Turkish novels by showing the inner settings of literary texts.

Learning Outputs

The students who have succeeded in this course;
The students who succeeded in this course;

- will have a basic understanding of Turkish literature, its history of modernization and comparative writing strategies.
- will be able to critically and analytically use the knowledge acquired in historization of Turkish novel.
- will acquire reading strategies and analyzing methods in approaching to modern Turkish novels.
- will be able to be able to discuss and write about sociological context of a given novel and related matters.
- will be able to identify fictional caharacters depicted in the novel according to their surroundings.
- will be able to plan and conduct individually an analysis about a given novel and the way the author constructs his/her caharacters in it.

Course Content

History of Turkish literature. Modernization in 19th century Ottoman society and the role of literature in this process. Analytical approach to a literary text.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) History of Turkish literature Modernization in 19th century Ottoman society and the role of literature in this process.
2) Approaching to a literary text Reading strategies, analyzing methods and approaching evil in literary texts.
3) Modernist novel Tehlikeli Oyunlar by Oğuz Atay
4) A Modern Allegory of East-West dichotomy Saatleri Ayarlama Enstitüsü by A. H. Tanpınar
5) From modern to modernist narrative Modernist narrative and its techniques in Turkish literature.
6) A Modern Allegory of East-West dichotomy Saatleri Ayarlama Enstitüsü by A. H. Tanpınar
7) Modernist novel Tehlikeli Oyunlar by Oğuz Atay
8) The Path to Nobel: Postmodern Novel in Turkish Literature Yeni Hayat by Orhan Pamuk
9) The Path to Nobel: Postmodern Novel in Turkish Literature Yeni Hayat by Orhan Pamuk
10) Political Novel in Turkish Literature Yeni Şehirde Bir Öğle Vakti by Sevgi Soysal
11) Modern Short Story in Turkish Semaver and Dülger Balığının Ölümü by Sait Faik
12) Modern Short Story in Turkish Literature Değirmen by Sabahattin Ali.
13) Modern Short Story in Turkish Literature Cenk Hikayeleri by Murathan Mungan
14) Modern Short Story in Turkish Literature Usta Beni Öldürsene by Bilge Karasu
15) Final Exam
16) Final Exam

Sources

Course Notes: Ahmet Hamdi Tanpınar, Saatleri Ayarlama Enstitüsü, İstanbul: YKY, 2002. Orhan Pamuk, Kara Kitap, İstanbul: İletişim, 2004. Oğuz Atay, Tehlikeli Oyunlar, İstanbul: İletişim, 2001.. Sevgi Soysal,Yeni Şehirde Bir Öğle Vakti, İstanbul: İletişim, 2009.
References: Berna Moran, Türk Romanına Eleştirel Bir Bakış, İstanbul: İletişim, 1997. Rita Felski, Uses of Literature, NY: Wiley-Blackwell, 2008. Orhan Pamuk, Saf ve Düşünceli Romancı, İstanbul: İletişim, 1997. James Wood, Kurmaca Nasıl İşler [How Fiction Works], İstanbul: Ayrıntı Yayınları, 2010.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 16 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 2 % 10
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 7 5 35
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 2 3 6
Quizzes 0 0 0
Preliminary Jury 0
Midterms 1 4 4
Paper Submission 0
Jury 0
Final 1 5 5
Total Workload 92

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.