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Week |
Subject |
Related Preparation |
1) |
The problem of evil. |
The nature of evil. Evil in western philosopy and its representations. The connection between evil and tragedy. |
2) |
Evil in Judeo-Christian tradition. |
Evil as the black side of creation. The Satan versus Jesus. |
3) |
How to approach evil in literature? |
Reading strategies, analyzing methods and approaching evil in literary texts. |
4) |
Evil in modern philosophy. |
Beyond Good and Evil by Nietzsche. |
5) |
Keeping track of the evil characters in literary texts |
Eroticism and evil: Nero and Caligula in Sade
Satan in literature: (Faust by Goethe).
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6) |
Keeping track of the evil characters in literary texts |
Anti-hero in gothic literature: (Dr. Frankenstein by M. Shelley). The stories of Edgar Allen Poe. |
7) |
Keeping track of the evil characters in literary texts |
The Picture of Dorian Gray by Oscar Wilde. |
8) |
Evil in the East and Islam |
Good and Evil (Hayır ve Şer) in Koran. The difference between western and eastern traditions. The representations of evil in traditional literary texts and narratives. |
9) |
Keeping track of the evil characters in literary texts |
The rise of anti-hero in Turkish novel. The case of Suat in Huzur by A. H. Tanpınar. |
10) |
Keeping track of the evil characters in literary texts |
Kıskanmak by N. S. Örik. |
11) |
Keeping track of the evil characters in literary texts |
Kıskanmak by N. S. Örik. |
12) |
Keeping track of the evil characters in literary texts |
Evil in Turkish short story. Kötülük by S. İleri and Kağnı by Sabahattin Ali. |
13) |
Evil and Poetry. |
The represantations of evil in modernist and avangard poetry. İkinci Yeni and “kötücüllük”. Ece Ayhan and his poetry. |
14) |
Evil and Poetry. |
Eroticism and semi-evil. The poetry of Edip Cansever, Turgut Uyar and Cemal Süreya. |
15) |
Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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