ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0602 | Community Service Applications | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Dr. Öğr. Üyesi NESRİN GÜLÜM Prof. Dr. ÖZLEM KARAIRMAK TEKDURMAZ |
Course Objectives: | •To support Bahçeşehir University students, in becoming responsible and sensitive individuals to human rights, social issues and social environments. •To provide Bahçeşehir University students to become active citizens in the development of participatory democracy and civil society. •To support Bahçeşehir University students in developing their complaisance to diversity and multiculturalism. •To provide Bahçeşehir University students with skills and knowledge to be project producing models to the students of other universities and high schools. •To encourage Bahçeşehir University students to join civil society organizations. •To support Bahçeşehir University students in helping the development of the social environment. |
The students who have succeeded in this course; Students who successfully complete this course; 1.Define the social environment. 2.Together with the students that are from different faculties and departmants can compare the social skills. 3.Use inquiry skills on Lifelong learning 4.Can analyze the process of participatory democracy and civil society development. 5.Can develop competence of information sharing and learning together 6.Assess the importance of social responsibility activities. |
The content of this course are the social responsibility projects that the students will develop for their environment and their society. Students will prepare for these projects throughout the course and they will be provided help and support individually in their process of developing projects. The course is totally based on the participation, experience and the collaborative studies of the students. It would be appropriate to define the methodology of the course as learning by doing or pretending to do, that is learning by experience. Although this method makes use of traditional teaching methods and tools, it is fundementally different. The cours aims changes and development in learning, information integrity, skills and behavior & attitude. Participatory learning techniques will be applied for achieving these goals. Class presentations and workshops are planned for the generation and the development of knowledge; field work, group work and oral presentations are planned for the development of skills; simulations and group discussions are designed for changes in behaviour and attitude and conferences are planned for the preparation of deeper discussion environment. The course will follow project cycle steps consecutively the determination of goals, the analysis of shareholders, planning activities, planning the budget and the generation of sources. Parallel to this, the information learned in class will be transferred into practice by field work and group work, providing the development of skills in working in group projects. Weekly studies will be emphasized with class presentations and a dynamic atmosphere will be reached in the class and in the project groups. Simulations and group discussions will be organized to discuss how the students will act in real life situations. Group discussions will be mostly on real life case studies. The diversity of the academic programs of the students will enrich the course and will be used to increase the level of learning. |
Week | Subject | Related Preparation | |
1) | Introduction | information to be acquired on researched areas of interest to social responsibility | |
2) | Concept of Social Responsibility | Information to be gained about the concepts of social responsibility, | |
3) | Project and Social Responsibility | The most well-known information about the social responsibility projects to be acquired, | |
4) | Consciousness of Volunteerism and Project Examples | Information about social responsibility projects to be acquired in the world and in Turkey, their awareness of volunteering to be evaluated, | |
5) | Social Responsiblity Project Example – ‘’Women’’ | Get the preliminary information about Women on social responsibility projects, | |
6) | Social Responsiblity Project Example – ‘’Women’’ | Get the preliminary information about Women on social responsibility projects, | |
7) | Social Responsiblity Project Example – ‘’Children’’ | Get the preliminary information about Children on social responsibility projects, | |
8) | Presentations of students | Made preparations for the visual and written material of Presentations | |
9) | Presentations of students | Made preparations for the visual and written material of Presentations | |
10) | Social Responsiblity Project Example – ‘’Disabled people’’ | Get the preliminary information about Disabled People on social responsibility projects, | |
11) | Social Responsiblity Project Example – ‘’Disabled people’’ | Get the preliminary information about Disabled People on social responsibility projects, | |
12) | Social Responsiblity Project Example – ‘’Environment’’ | Get the preliminary information about Environment on social responsibility projects, | |
13) | Social Responsiblity Project Example – ‘’Old people’’ | Get the preliminary information about Old People on social responsibility projects, | |
14) | Social Responsiblity Project Example – ‘’Children’’ | Get the preliminary information about Children on social responsibility projects, | |
15) | Final exam | ||
16) | Final Exam | - |
Course Notes: | Gülesin Nemutlu ve Evren Sener Ünal (2004), "Sivil toplum, Gönüllük ve Gençlik Çalışmaları" Gülesin Nemutlu ve Evren Sener Ünal (2004), "Gençler için Proje Yönetimi" Gülesin Nemutlu ve Evren Sener Ünal (2003), "Kısa Dönemli Projeler için Proje Yönetimi" Nurhan Yentürk ve Yiğit Aksakoğlu (2006), "Proje Döngüsü Yönetimi I" Alper Akyüz, İdil Eser ve Emel Kurma (2006), "Proje Döngüsü Yönetimi II" |
References: | Gülesin Nemutlu ve Evren Sener Ünal (2004), "Sivil toplum, Gönüllük ve Gençlik Çalışmaları" Gülesin Nemutlu ve Evren Sener Ünal (2004), "Gençler için Proje Yönetimi" Gülesin Nemutlu ve Evren Sener Ünal (2003), "Kısa Dönemli Projeler için Proje Yönetimi" Nurhan Yentürk ve Yiğit Aksakoğlu (2006), "Proje Döngüsü Yönetimi I" Alper Akyüz, İdil Eser ve Emel Kurma (2006), "Proje Döngüsü Yönetimi II" |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 0 | % 0 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Seminar | 0 | % 0 |
Midterms | 1 | % 20 |
Preliminary Jury | % 0 | |
Final | 1 | % 50 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 3 | 5 | 15 |
Presentations / Seminar | 2 | 5 | 10 |
Project | 7 | 3 | 21 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | ||
Midterms | 1 | 3 | 3 |
Paper Submission | 0 | ||
Jury | 0 | ||
Final | 1 | 3 | 3 |
Total Workload | 94 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |