| ECONOMICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0601 | Communication in Local Governments | Spring | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns. |
|
The students who have succeeded in this course; 1- they will know the communication language and tone of the message and the style of communication of a city 2- they analyze the deep relation between communication and the city with reference to theories. 3- They evaluate the difference between theory and practice. 4- They get aware of how to use theories and compare theories with real life based on real examples 5- They will examine with which insight, theories are applied to their city 6- They will deeply grasp the relation between the communication concept and the city where they live. |
| Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples. |
| Week | Subject | Related Preparation | |
| 1) | introduction; local governments and communication | ||
| 2) | governments, subsidiaries and corporate communication | ||
| 3) | social marketing | ||
| 4) | social services and municipalities | ||
| 5) | international organizations and the city | ||
| 6) | To add brand value to the city by sports | ||
| 7) | To add brand value to the city by congress and tourism | ||
| 8) | repositioning the annual celebrations and add value to the city | ||
| 9) | To add value to the city by culture and arts | IBB 8th year catalogue | |
| 10) | education and urban life | ||
| 11) | activities for the youths and to add value to the city | ||
| 12) | public transportation in urban life | IBB annual reports | |
| 13) | urban life and environment | ||
| 14) | urban life and technology | ||
| Course Notes: | Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 10 | 10 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 25 | 25 |
| Total Workload | 92 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | |
| 2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | |
| 3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | |
| 4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | |
| 5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | |
| 6) | Comprehends new ways of doing business using digital technologies. and new market structures. | |
| 7) | Takes critical approach to economic and social problems and develops analytical solutions. | |
| 8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | |
| 9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | |
| 10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | |
| 11) | Generates original and innovative ideas in the works she/he contributes as part of a team. |