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Week |
Subject |
Related Preparation |
1) |
The End of Empire |
Readings on the break-up of the Otoman Empire; colonialism; independence of colonial states; centralized state systems of Iran and Turkey |
2) |
State power in the Arab world |
Authoritarian states; classes and other groups |
3) |
Family rule in the Arab world |
Royal family rule in Jordan and Morocco; Libya |
4) |
Uses and misuses of oil revenues |
The rentier state: Saudi Arabia and the Gulf states |
5) |
Arab nationalism |
Intra-Arab state relations; Arab-Israeli relations |
6) |
State and politics outside the Arab world |
Israel, Iran and Turkey |
7) |
Re-designing the Middle East after the Gulf War |
Regional effects of the Gulf War; the domestic effect of the Gulf War; developments in the 1990’s. |
8) |
Economic and political liberalization |
Egypt; Bin Ali’s Tunisia; and Israel |
9) |
Dini uynanış ve dini devrim |
Islamic Republic of Iran; religion and politics in Arab states; religion and politics in Israel; Christians between communalism and nationalism |
10) |
Non-state actors I |
Rural politics; organized labor; women in politics; Palestinians |
11) |
Non-state actors II |
Civil society in Yemen, Iran, Egypt, Jordan and Turkey |
12) |
Economic development of Turkey |
Structural adjustment: 1980’s-2000’s |
13) |
The impact of
September 11, 2001
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The effect of Al-Jazeera; the making of post September 11 US policy |
14) |
Review |
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15) |
Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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