PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0506 History of the Modern Middle East Fall
Spring
3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: To give undergraduates a general survey of modern middle eastern history since the break-up of the Otoman Empire until the 2000’s.

Learning Outputs

The students who have succeeded in this course;
Undergraduates who take this course will have a deeper understanding of the on-going transformation in the Middle East

Course Content

The course will cover major themes in contemporary middle east such as state-building; state power; political economy and the energy question; and the role of religion in politics.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The End of Empire Readings on the break-up of the Otoman Empire; colonialism; independence of colonial states; centralized state systems of Iran and Turkey
2) State power in the Arab world Authoritarian states; classes and other groups
3) Family rule in the Arab world Royal family rule in Jordan and Morocco; Libya
4) Uses and misuses of oil revenues The rentier state: Saudi Arabia and the Gulf states
5) Arab nationalism Intra-Arab state relations; Arab-Israeli relations
6) State and politics outside the Arab world Israel, Iran and Turkey
7) Re-designing the Middle East after the Gulf War Regional effects of the Gulf War; the domestic effect of the Gulf War; developments in the 1990’s.
8) Economic and political liberalization Egypt; Bin Ali’s Tunisia; and Israel
9) Dini uynanış ve dini devrim Islamic Republic of Iran; religion and politics in Arab states; religion and politics in Israel; Christians between communalism and nationalism
10) Non-state actors I Rural politics; organized labor; women in politics; Palestinians
11) Non-state actors II Civil society in Yemen, Iran, Egypt, Jordan and Turkey
12) Economic development of Turkey Structural adjustment: 1980’s-2000’s
13) The impact of September 11, 2001 The effect of Al-Jazeera; the making of post September 11 US policy
14) Review
15) Final Exam
16) Final Exam

Sources

Course Notes: Course Notes / Textbooks: Roger Owen (2003) State, Power and Politics in the Making of the Modern Middle East. Routledge, London and New York; M.E. Yapp (1996) The Near East Since the First World War. Longman, Pearson, Essex.; Articles to be announced.
References: Course Notes / Textbooks: Roger Owen (2003) State, Power and Politics in the Making of the Modern Middle East. Routledge, London and New York; M.E. Yapp (1996) The Near East Since the First World War. Longman, Pearson, Essex.; Articles to be announced.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 1 % 15
Homework Assignments % 0
Presentation 1 % 10
Project 1 % 10
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 35
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 11 1 11
Presentations / Seminar 1 5 5
Project 1 3 3
Homework Assignments 0 0 0
Quizzes 3 6 18
Preliminary Jury 0
Midterms 1 10 10
Paper Submission 0
Jury 0
Final 1 10 10
Total Workload 99

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.