| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0505 | History of Mediterranean World | Spring | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | This course aims to cover the general history of the Mediterranean, focusing majorly on the social, economic, religious, linguistic, cultural and literary interactions in the Modern Ages. |
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The students who have succeeded in this course; At the end of this semester, the students 1-will have a general notion of the Mediterranean geography, 2-will be able to compare/contrast the social groups of the Modern Ages with the comtemporary ones, 3-will have developed a complex understanding of the Mediterranean in all its façades: social, political, historical, economical, anthropological, etc., 4-will have created a developed vision of the cross-roads in the Mediterranean and their social/historical outcomes, 5-will have interpreted the state of war and peace in this geography and its major consequences on different levels. 6-will have analysed the clash between the state and the common people. |
| The Mediterranean as a world of meeting point with its wide range of settled and “floating” population in the 16th and 17th centuries like couriers, agents, spies, double spies, triple spies, informants, merchants, renegades, double renegades, travellers, captains, religious figures belonging to different sects and men in exile will be analysed through outstanding works that offer a vivid profile of the Mediterranean in literature, cinema, theatre, etc. |
| Week | Subject | Related Preparation | |
| 1) | The general historical geography of the Mediterranean. | ||
| 2) | The major political powers in the Mediterrean in the Modern Ages. | ||
| 3) | The Mediterranean island and their role in the political clashes. | ||
| 4) | Maghreb as the periphery of the Ottoman Empire | ||
| 5) | Corsairs as a social group uniting the North and the South. | ||
| 6) | Pilgrims and the route to the Holy Land. | ||
| 7) | Informants, spies and merchants | ||
| 8) | The Spanish Inquisition and religious conflicts. | ||
| 9) | Castles, watch-towers and “atalayas”. | ||
| 10) | Mediterranean as a meeting point: cross-cultural issues. | ||
| 11) | Outstanding sea-battles and their modern interpretations. | ||
| 12) | Literary sources and their interpretations | ||
| 13) | Genres to reconstruct the Modern Mediterranean History: Avisos, relaciones de sucesos, dispacci, etc. | ||
| 14) | How to interpret the archival sources of the Modern Ages? | ||
| 15) | Final Exam | ||
| 16) | Final Exam | ||
| Course Notes: | Roger Crowly, Empires of the Sea, İstanbul, 2008. |
| References: | Athanasiadis-Novas,Giorgio: “Discorso Introduttivo”, Il Mediterraneo nella seconda metà del ‘500 alla luce di Lepanto, ed. Gino Benzoni, Olschki, Firenze, 1974, Haedo, Diego de:Topografía e historia de Argel, Madrid, 1927 Ibarra, Miguel Ángel de Bunes: La imagen de los musulmanes y del norte de Africa en la España de los siglos XVI y XVII, los caracteres de una historia, Madrid, 1989 Lafaye, Jacques:La era de Carlos V, Francisco y Solimán (1500-1557), Brevarios del Fondo de cultura económica, México, 1999. Malvezzi, Aldobrandino: L’islamismo e la cultura europea, Firenze, 1956. Preto, Paolo: Venezia e i turchi, Firenze, 1975, Pursuit of Power: Venetian Ambassadors’ reports on Spain, Turkey & France in the age of Philip II, 1560-1600. ed. & trans. James C. Davis, NY, Evanston, London, 1970 Sherley, Anthony : Le “Peso Político de todo el Mundo”´, ed. Xavier Flores, (D’Anthony Sherley ou un aventurier anglais de l’Espagne. Paris, Bibliothèque Générale de L’école Pratique des Hautes études, 1963. Vacalopoulos, Apostolos E. : The Greek Nation 1453-1669. The Cultural & Economic background of Modern Greek Society. 1976, Wheatcroft, Andrew: Infidels: A History of the conflict between Christendom and Islam. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 1 | 3 | 3 |
| Study Hours Out of Class | 4 | 10 | 40 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 5 | 5 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 10 | 10 |
| Total Workload | 100 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |