ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0502 | Great Discoveries and Inventions in the History of Science | Spring | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Dr. Öğr. Üyesi DERYA TARBUCK |
Course Objectives: | The aim of this course is to survey the development of science and technology in a historical context. |
The students who have succeeded in this course; Explains the method regarding the production of scientific knowledge and history of science. Exemplifies important scientific discoveries throughout history. Executes historical method to identify the contribution of civilizations to science. Attributes the ideas of historians regarding the Scientific Revolution. Critiques the applicability of scientific discoveries to technology using historical method. Explains the reasons why Industrial revolution came into being. |
This course will begin with earliest scientific ideas and technological developments and will proceed to medieval, early modern and modern era. |
Week | Subject | Related Preparation | |
1) | Introduction: Guiding Themes | Coursebook | |
2) | Tools and Toolmakers | coursebook | |
3) | Pharoes and Engineers | coursebook | |
4) | Greek Science | coursebook | |
5) | Alexandria and Science in the East | coursebook | |
6) | Science in China and India | coursebook | |
7) | Science in the New World | coursebook | |
8) | Science in the New World II | coursebook | |
9) | Copernicus and Galileo | coursebook | |
10) | Isaac Newton | coursebook | |
11) | Industrial Revolution | coursebook | |
12) | Legacy of the Revolution | coursebook | |
13) | New Aristotelians | coursebook | |
14) | The Bomb and the Genome | coursebook |
Course Notes: | James E. McLellan ve Harold Dorn, Science and technology in world history: an introduction (The Johns Hopkins University Press, 2006) |
References: | Seçme Okuma Parçaları |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 2 | % 40 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 0 | 0 | 0 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | ||
Midterms | 2 | 15 | 30 |
Paper Submission | 0 | ||
Jury | 0 | ||
Final | 1 | 20 | 20 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |