| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0501 | Anatolian Civilizations | Fall Spring |
3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Lecturer(s): |
Instructor FATMA SELVA SUMAN |
| Course Objectives: | This course gives an introductory background for the study of the history, archaeology, and cultural achievements of successive civilizations in Anatolia from its earliest beginnings to the Ottoman era.Anatolia (Turkey) has acted as the bridge linking Asia and Europe. The goal of this course is to highlight Anatolia’s unique geographical positioning and to demonstrate how it has been home to countless civilizations, witnessing the mass migration of diverse peoples shaping the course of history. Studying the material, we will see how Anatolia has developed a unique blend of cultures - each with its own distinct identity, each linked to its predecessors through history. To ease the process of learning in class, each week, we will focus on one historical figure and two sites or artifacts. Special emphasis will be placed on monumental artwork and artifacts of the Ancient Anatolia as the product of cultural and historical factors. We will examine how and why the sites and monuments in Anatolia decisively shaped Western European, Greek Orthodox, and Islamic civilizations. |
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The students who have succeeded in this course; Anatolia (Turkey) has acted as the bridge linking Asia and Europe. The goal of this course is to highlight Anatolia’s unique geographical positioning and to demonstrate how it has been home to countless civilizations, witnessing the mass migration of diverse peoples shaping the course of history. Studying the material, we will see how Anatolia has developed a unique blend of cultures - each with its own distinct identity, each linked to its predecessors through history. To ease the process of learning in class, each week, we will focus on one historical figure and two sites or artifacts. Special emphasis will be placed on monumental artwork and artifacts of the Ancient Anatolia as the product of cultural and historical factors. We will examine how and why the sites and monuments in Anatolia decisively shaped Western European, Greek Orthodox, and Islamic civilizations |
| Ekrem Akurgal, Ancient Civilizations and Ruins of Turkey. (Istanbul, 1985). |
| Week | Subject | Related Preparation | |
| 1) | 1.Week: Introduction: Anatolia, Land and Peoples The Historical Geography of Anatolia and First Civilizations in Anatolia | ||
| 2) | Hittite Imperial Civilization | ||
| 3) | The Legend of Troy: Achaeans and Hittites on the Anatolian Shores | ||
| 4) | Croesus of Lydia and Midas of Phrygia: Anatolian Kingdoms of the Iron Age (1000-550 B.C.) | ||
| 5) | From Cyrus to Alexander: Achaemenid and Hellenistic Legacy in Anatolia | ||
| 6) | Rome in Anatolia: the Transformation of an Empire | ||
| 7) | God(s) and Sanctuaries in Anatolia: Judaism and Christianity from Saint Paul to Constantine | ||
| 8) | East meets West in Anatolia: Cultural Encounters | ||
| 9) | Byzantines, Crusaders and Seljuk Turks and the Other Tuırks | ||
| 10) | Islamic Dynasties in Anatolia I, 1100-1450 | ||
| 11) | Islamization of Anatolia II, 1100-1450 | ||
| 12) | Early Ottomans | ||
| 13) | Ottoman Imperial Civilization | ||
| 14) | Ottoman Imperial Civilization II | ||
| 15) | Final Exam | ||
| 16) | Final exam | ||
| Course Notes: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | 2 | % 10 |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 10 |
| Project | 1 | % 10 |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 25 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 5 | 3 | 15 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 3 | 3 |
| Homework Assignments | 1 | 3 | 3 |
| Quizzes | 5 | 1 | 5 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 10 | 10 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 15 | 15 |
| Total Workload | 93 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |